Many reasons... I did not see anywhere on the website that easily displayed an additional $10 parking fee; hardly any noticeable signage to guide you to the proper parking gate; grossly overpriced food vendors - $13 for grilled cheese must have been flown in from the N Pole! How is a family supposed to afford a simple drink or food item w/obnoxious gouging pricing, Santa would be very disappointed; very limited selection of colors, mostly white/gold and a few sections of different color backgrounds, very redundant; music was not perky holiday songs more low key; no fun characters walking around like elves instead carolers at the entrance; needed more snow makers; band was very good though hardly any seating; Santa Claus was completely shielded from sight which passerby's would have loved to view. From the moment you walk in and see the pricing you lose the holiday spirit because the energy is all about making a buck not providing an authentic experience - shame on you! This is more of an adult theme not so much geared toward kids which could have a better mix. Given the pricing I'd spend my money elsewhere like Busch Gardens or Disney for a far better experience. read more