Beautiful children's clothes, outstanding service.......the perfect place to buy for birthdays…read moreand Christmas. Geri Anderston, owner.

The most adorable children's boutique with a huge selection of quality clothing for children from…read morePreemie to size 12 (I believe). Bought all my 8 grandchildren something and will probably go back one last time before I leave town! Aside from clothes they had shoes, accessories, and toys! Something for everyone! Darling clothes!!

My daughter (4) had an great experience. We purchased the mid-grade package ($75) which includes…read morehair, nails, a little make up (which she got to keep), a bag with a few little gifts that she got to pick out herself, 1 bigger gift, and she got to pick a mermaid swim suit or princess dress and got to pick her favorite song and sing and dance on stage. She had a blast and loved every minute of it. Side note: As the person paying for this experience, I wish they would have done more than one coat of nail polish to help it last a little longer, they didn't use anything to help comb out her hair for the hair do they just kind of try their best with their fingers and bobby pins, and personally my biggest issue was that my daughter really wanted the mermaid bathing suit, however I don't feel 4-year-olds need a bikini, yes there is a tail that does come up and she could technically cover up but the tail does not look very easy to walk in and I feel like there should be more options for the bathing suits being there's multiple options for the princess dress. Luckily my daughter had an amazing day though and felt like a princess and wanted to be Elsa all day. Her excitement made my whole family's day!

We stopped by Sparkles while exploring Broadway at the Beach, and it's such a cute little shop. The…read morestaff was friendly and welcoming from the moment we walked in. I don't have kids yet, but my fiancée wanted to take a peek -- and I'm glad we did. The store is full of bright, fun, and affordable clothing for little girls, with lots of sparkly, playful designs that would make any kid feel special. It's the kind of store that would absolutely delight any young girl -- and honestly, if I had a daughter, I'm sure she'd fall in love with this place. A charming find tucked right into one of Myrtle Beach's most vibrant spots.

Came into the shop on Main Street and immediately was hit with a very strong smell. Upon entering…read morethere was a fragrance mister blowing out at full speed. You could even see it coming out. I had to leave as I have asthma and my daughter left shortly after. We both reeked of the smell. It was on our clothes and hair. Had to go home to change and had to cut our shopping day short. I can only imagine how those children's clothes smell exposed to that for very long.

From the owner: Welcome to The Little Shell Children’s Store — a local boutique in the heart of North Myrtle Beach,…read moreoffering a curated selection of high-quality, beautifully crafted items for children from preemie sizes up to age 12. We proudly carry beloved brands like The Beaufort Bonnet Company, Magnetic Me, Lil Cactus, Magnolia Baby, Petite Ami, Sophie la Girafe, and Nuby. Discover unique apparel and essentials designed with care, comfort, and style for your little ones.

Oh we came to the outlet mall to check out a few stores and after my daughter saw balloons everyone…read morewas carrying around she wanted one. We could never find the place but the next day we went to get I've cream at Ben & Jerry's..mmm. It was almost across from us, I went in and asked for a balloon and they gave me one for my daughter...and the sale racks...I could have spent an hour easily in there but I got the cutest little pair of shoes for her for 10$, regular around 45. I want to go back :( I'm not sure where any are close to where we live and I'd never heard of the place before, but ill be looking it up now! :)

Welcoming atmosphere, Jordan helped us out very well. She even went to the back to check and see if…read morethere was a size that wasn't upfront overall great satisfaction will be back.

Nohley was an exceptional help to me and my son while exchanging some clothes and getting the right…read morefit. She even helped me save some extra money with my points because I am new to using them.

Always great SC and Clemson clothing and items. I love visiting when I am in town! I bought a cool…read morebogie bag last time I was there. I get so many compliments! Palmetto Moon rocks'

I not big on mall stores, find them to be repetitious and expensive. But I saw someone wearing a…read moreUSC Gamecock mechanic style shirt which looked great (my son starts there next week!). Usually you find tees, polos and sweats mostly. He said he bought it here, so I bit the bullet and came on in. I was pleasantly surprised with the overall selection of cool South Carolina beach/coastal products. The store is well laid out and easy to find items. I compared the prices between the USC college store and here. Items were cheaper here and a better selection. I found the shirt and will proudly wear it to the upcoming football games. Go Gamecocks!

A cute little boutique located in North Myrtle Beach. This was my first time here and I'm glad that…read moreI stopped by. During this time I feel that it is especially important to support small businesses. This is a locally owned boutique that carries womens and children's clothing, as well as accessories. The owner was super helpful in helping me find exactly what I was looking for. I walked out with a bag full of goodies! Plus, the whole store was 20% off!! #ShopLocal

Spoke with who claimed to be "just an employee". I am new to the area and value small businesses in…read morea saturated area, as I am asking questions the employee cuts me off, thanking me for calling and hangs up in my face.

IYKYK! Just in case you don't..Black Friday shopping was crazy!! The Tanger Outlets was packed as…read moreexpected. We were smart and took an Uber from hotel. Find some deals and did a lot of walking. E had a All stores we shopped in had a sale, some better than others. Nike had a line out the door waiting to get in.. think they were giving away shoes The customer service was good and friendly.

Like other outlets throughout the USA ! Ample parking and plenty of good food surrounding the area…read more We visited a few stores to check out any discounts. Everyone working seemed happy to be there and friendly. There are a variety of clothing, jewelry and sports stores.