This is a fantastic store. They have so many things. Just room after room after room. I usually…read moreget all of my gifts for new parents here. They have such a Greta selection and do have a lot of local vendor items, too. They have a huge selection of Scout products and many different kinds of high quality lotions and candles. The staff could be a little friendlier (every time I am there) and the hours are terrible. That is where the 4 starts come in. If I worked there I would be so happy all of the time because the feel in there is just so soothing.

Oh, I love it in there! Such adorable baby/kid stuff! Beautiful home decor and nice clothing…read moreoptions. Staff were pleasant and the layout made it fun to meander the store and take in all the neat items available. Best of all, it didn't seem overpriced and I was happy with the purchase of a cute baby blanket for my son. They also had gift wrapping available. Would recommend for your next birthday, wedding, or anniversary gift shopping. Great options for baby/kid clothes for family pictures and such.

During my visit, I encountered a situation that left me feeling discriminated against, and I also…read morefound the policy regarding price matching to be unclear. I believe that a transparent and inclusive shopping environment is crucial for customer satisfaction. Unfortunately, the incident I experienced did not align with these principles. I would appreciate it if their team could provide clarity on their price matching policy to avoid similar confusion in the future. I shop at many H&Ms in Georgia , NC and NYC and never had an issue with them matching the online prices. The "manager" Ava with all the piercings on her face was very rude. Not sure how anyone could work a retail job with no customer service skill sets.

We were visiting Wilmington for the day and stopped at Mayfair Town Center to grab a bite to eat at…read moreCoqina Fishbar. We noticed up ahead, just a block or so was an H&M. My daughter was wanting to look for some more back to school clothes, so we went in. Her past experiences of visiting H&M have only been in shopping malls, so she was quite excited to visit this free standing H&M with 2 floors. On the 1st floor..we found ladies, accessories and denim. On the 2nd floor was men, accessories, denim and kids. Now that my kid is a tween she felt that the kids department styles were too baby and wanted to browse the ladies department. We weren't lucky in finding anything that she liked this visit but I would definitely consider shopping at this H&M whenever I am in the area again.

I could not disagree with Valerie more! This place is wonderful. I have never received poor…read moreservice. Those ladies go out of their way to make even the children feel welcomed. As for prices, I think they are great! They even offer coupons and other incentives because they understand the "mom budget!" The only time I could not exchange an item (poor size judgement on my part) was when I had exceeded their time allowance. It wasn't a huge problem because my daughter will just grow into it.

From the owner: Children's Clothing, Shoes, & Giftsread more

I'm not sure how this place has mostly good reviews.. maybe they used to be good or those people…read morehaven't been in other locations to compare since they're privately owned. I went for my first time 2 weeks ago to get some clothes for my son who is two, he wears a size 3T or 4T depending on the brand. I don't know if they just had a huge sale before I went or what but the rack was fairly empty. That went for all toddler boy sizes. I didn't find much (6 pants and a toy) and usually I leave with 2 huge bags -- from other locations. Upon entering the store it seemed clean and organized till you reach the back toy section and side wall with all the infant products; just a unorganized mess of stuff! I couldn't believe the price they're asking for half of the items they have in their store -- definitely one of the pricier locations I've been to. Most items weren't even half off the original price from major retailers so just pay attention to what you're buying used, especially when you can get it from the retailer themself on sale, brand new for cheaper. I don't think I'll shop there again, however I will sell them my used stuff if they're racking their prices for their products must mean they're buying items for more (probably not, but we'll see)

The store is well kept, and i really appreciate that they have a color order! Every time i go here,…read morethe staff is always warm and welcoming and willing to help me find whatever it is i need. I most enjoy that I am able to find clothes that are still brand new with the tags attached! 10/10 would recommend!

This place has remained so consistently great in the 25 years it has been open. When I walked in…read moretoday, every employee was dressed up in dim Christmas attire and super friendly. It seemed they like really love working there. I picked up a Cape Fear rum cake because they are unbelievably good. The store is so clean and you can find something for everyone. Not to mention that they do wrapping for free!

Will never go back. Visited Blue Moon Gift Shop on 8/3/2025 and was horrified to see what appeared…read moreto be counterfeit Coco Chanel jewelry being sold by one of the vendors. I noticed several red flags that suggest the jewelry was not authentic. The pieces were noticeably lightweight and felt cheaply made, unlike the substantial, well-crafted pieces characteristic of genuine Chanel jewelry. The "CHANEL" logos and stamps on the items were poorly etched and unclear, a common sign of counterfeit goods. The prices for these items were far below what one would expect for genuine designer jewelry, which immediately raised suspicion.

Belk is my favorite store now that I am a Southerner! Gantastic selection and great prices. Thanks!read more

I have had several experiences recently at this store. several weeks ago I was treated rudely by a…read morejewelry employee who seemed irritated that I was waiting at her counter for assistance. Yesterday I was waiting in a long customer service line while the clerk folded bags and said "if you are in a hurry this is not the place to be because nothing is moving quickly here today" And then I went to the cosmetic counter where the clerk was not friendly and gave very little interaction, although she did assist with providing the product I asked for without much input. Very few registers were open. I will not be visiting the store often, for my browsing and leisure shopping, since I have plenty more friendly and professional options!

We actually had a destination in mind when we pulled into the lot at Independence Mall, which felt…read morelike a small victory. Mrs. K. was on a mission for a few things from Bath & Body Works, and after navigating the lumpy terrain of a Wilmington cemetery earlier, she was ready for some smooth, level walking. Having a purpose gave the visit a bit more shape, and that was welcome. Independence Mall has been around since 1979, opening in the heyday of American mall culture with Belk-Beery, JCPenney, and Sears as its original anchors. A fourth wing came along in 2001 to make room for Dillard's, and the place has seen a fair bit of redesign since then. These days, it leans more open and airy, with nods to Wilmington's coastal vibe. We weren't in a hurry, so we mostly wandered just taking it in. We ducked into a couple of shops, browsed a bit, and yes, came away with the Bath & Body Works haul we'd hoped for. All in all, a relaxed and satisfying stop. [Review 1352 of 2025 - 4471 in North Carolina - 24904 overall]

Awesome little spot next to Studio Seven! Great coffee, fun Pokémon items, and snacks like popcorn…read moreand pretzels. Super friendly service and great value--prices are fair and even negotiable on some items. Definitely worth visiting!

Vestique just opened today and it is AMAZING! The staff is so friendly and the clothes and…read moreaccessories are just as great! For the grand opening, they gave out goodie bags to the first 20 and 20% off for the people in store at opening! And you can't forgot the Clean Juice samples, the Mane Studio Braid Bear, cupcakes, and Mimosas! I will definitely be back!