Before working with Jordin, I had a self-made website that was totally bare bones. I really wanted to elevate my website in a way that captured my brand and aesthetic. The problem was I didn't even know what my aesthetic was lol. I had decision fatigue trying to decide which colors and shades were "me." Jordin made this part so easy for me. I put a collection of photos on a Pinterest board and she knew from there exactly what I was going for, when I wasn't even sure what I was going for. From there she put together a rough draft of a homepage to see if the aesthetic was what I had in mind, and it was absolutely perfect. I was so happy and so relieved that she captured it so well. I initially chose Jordin because I loved the work she had in her portfolio. But other than that, we had a discovery call and I loved her personality. She asked all the right questions and showed genuine interest in my vision. She also didn't exert any pressure on me to choose her. One thing that is a massive deterrent for me is being salesy and Jordin was not salesy at all. She was genuine and would be happy to help me, but didn't make me feel pressure to sign a contract and move forward. In fact, I think it took me a few months to circle back to her and sign a contract. Jordin was serenely communicative and transparent from start to finish. Very organized. To be completely honest, I wasn't as "on top of things" as I should've been because I was so busy, but Jordin would gently check in every few days, send updates, and was patient with me in my delayed responses. The final product far exceeded my expectations. I am in love with my site. Sometimes i just visit it myself to look at it lol. If you are looking for a genuine, kind, organized, and patient person to build your site and capture your vision, Jordin is your girl! read more

Jordin is hands down the best and truly, deeply cares you have an amazing experience! I don't know how you can expect to do better than that! I built my own website in 2022 and it was just for my little at home wedding floral business. Fast forward to 2026, we are now a retail floral shop with a full wedding business as well as the need for a functioning e-commerce presence. We made the choice to jump to Shopify to better manage our business and Jordin jumped right into help! Before I went this route I knew I wanted her help. Her work is so polished and professional and I was so excited to work with her. She did countless hours of research for me in Shopify which is usually not her main design platform, but she was eager to support! The results were amazing - a website that aesthetically feels like a luxury, boutique flower studio but behind the scenes operates like an SEO machine! Jordin is an expert here and came up with so many ideas to help me excel here! That alone will pay for the investment in the new site. When it came to go live Jordin was there every step of the way! She was in full support mode and quickly solved any challenge that popped up. She got us to a state of near perfection within 48 hours of being live which is a huge accomplishment. If you feel like your digital presence could be better and you aren't sure what to do about it... call Jordin and let Unica Formo help you out! You will have the best experience!!! read more

Starting my private practice was exciting -- but also incredibly overwhelming. The thought of creating a cohesive brand and a functional, beautiful website from scratch felt daunting. After careful research (and a little help from ChatGPT), I found Unica Formo -- and from the moment I landed on the website, I felt a sense of calm. The serenity and simplicity of the design immediately resonated with me. After reading Jordin's story and exploring her portfolio, I felt genuinely connected to her brand. Our first call confirmed that I had found exactly what I needed: someone who could guide me from start to finish. Jordin's thoroughness, time management, attention to detail, and exceptional listening skills reflected her professionalism at every step. The custom Brand Book she created for my practice was transformative. It helped me clarify answers to questions I didn't even know how to articulate. As a psychotherapist launching a private practice with countless "open tabs" in my mind, I needed a creative expert who could bring structure and direction -- and Jordin did exactly that. Even through my moments of indecision and overwhelm, she guided me steadily to the finish line. I'm so grateful for her expertise, patience, and vision. Working with Unica Formo was one of the best investments I made in my practice. read more

I was so overwhelmed when I first started looking for someone to design our wedding invitations. I happened upon Unica Forma on Etsy and Jordin responses to my message within minutes. She and I emailed back and forth for a bit and she was so friendly and quick to respond and eager to make sure all our questions were answered that she was the easiest person for us to say yes we want this person to be apart of the most important day of our lives. I must have emailed her a hundred times with all of my questions and wanting to change wording on things to adding new aspects to the invitations and at no point in time did she ever make me feel like I was bothering her. She's so transparent with pricing and wants to help you create the invitations of your dreams in the budget you need them to be in. On top of just how sweet she is the invitation quality was amazing, vibrant colors and beautiful detail! The day they were going to be delivered we had the worst rain in such a long time and I was so worried that they would get ruined outside until I got home. The invitations were wrapped in plastic! I was so impressed by everything down to that small detail. I can't wait to order the programs and place setting cards from her! Xoxo thank you for making our invitations amazing read more

This was my first professional website for my therapy practice, and I came in feeling both excited and a little intimidated about how to create an online presence that truly represented me. Working with Jordin was such a relief -- she was personable, fun, and so easy to work with, and from the very beginning, I felt like she genuinely understood my goals and what I wanted to communicate. The whole process felt collaborative and supportive, like working with someone who truly cared about what I wanted to create. She guided me thoughtfully through every step, kept us on track without ever making me feel rushed, and brought creativity, insight, and care to each part of the design. I was able to explore ideas and make decisions at my own pace, which made the process feel both empowering and enjoyable. The final result is a website that feels like an authentic reflection of me and my practice, and I'm incredibly excited to see how it helps me connect with the right clients and grow my business. I would absolutely recommend Jordin to anyone looking for a designer who is approachable, organized, and genuinely invested in bringing your ideas to life. read more

I am so happy with the results of working with Unica Formo. Jordin had a clear vision for how to update my website to better represent who I am as a therapist and brought the ideas I had to life. She was an exceptional listener in terms of including things I thought were important while creating an visually pleasing website. I have very limited technical skill and being able to outsource all of the fine details of the web design was a huge load off my shoulders. I can honestly say that now, when potential clients visit my website, they get an experience that is authentic to who I am as a therapist and the image that I want to portray. I would highly recommend working with Unica Formo for many reasons. She was efficient, creative, patient and incredibly hands-on throughout the process. I look forward to continuing to work with her as my website needs change and recommend working with her if you have a vision for your website but struggle with the execution. She will be able to bring your ideas to life in a professional and aesthetically pleasing way. read more

Working with Jordin was an absolute joy! She made the entire process fun, simple, and streamlined, and the quality of her work is truly outstanding. She was incredibly communicative, receptive, and collaborative, ensuring my website was exactly what I envisioned. I also appreciated her thoughtful suggestions along the way. One of the standout aspects of working with Jordin was her SEO expertise--something I've found lacking with other web designers. She not only implemented the majority of it but also guided me through the process, saving me from having to become an armchair SEO expert (which I definitely don't have time for!). Beyond her professionalism, Jordin is simply a wonderful person, and I feel so lucky to have worked with her. I would 10/10 recommend her to anyone looking for a beautiful, calming online space to showcase their services. And the best part? I got to support a small, woman/mom-owned business in my home state! read more

Thank you so much Jordin, I LOVE my website. I was trying to create my own website on Showit, I had templates to "make it easy". After a month of fumbling my way around, Showit sent me an email, saying, "Looks like your struggling to get your site up and going" They read my mind, and suggested a hire someone. I looked through about a dozen designer websites, I did a 3 - 30 min call with different designers and went with Unica, because Jordin understood what I was needing. Working with her was amazing, she had all my "homework" ready for me, I just need to fill it all in. She was always quick too respond, gave me gentle nudges when needed and had my site up in less than a month. I love the results, and know, I could never have done this without her. Working with Jordin is definitely worth the investment, mentally and financially. I highly recommend. thanks again, Kristy read more

Jordin was amazing to work with! My husband and I were looking for a custom invitation that aligned with the style and theme of our wedding venue and she did a beautiful job bringing our vision to life. We were so pleased with our wedding invitation suite that we had Jordin help us with all of the other day-of paper elements for our wedding. She helped design our gorgeous name placement cards (with grommets so we could tie beautiful ribbon around each one). In addition, she designed our seating chart, and our custom snapchat geofilter. Jordin is super responsive, and diligent and extremely detail oriented. She is super sweet and thoughtful and takes great pride in making sure her clients are delighted with not only the end product, but throughout the entire design experience. I would highly recommend Unica Forma for your wedding or special event! read more

I had an amazing experience working with Jordin on updating and optimizing my website. She was incredibly easy to work with, always patient, and truly went above and beyond. Not only did she help me improve my SEO and set up Google Analytics, but she also got my blog up and running and answered all 800 of my questions. I already had a website built in ShowIt, and her expertise with the platform made the whole process so easy; she completed everything I wanted in just 1.5 days, something that would have taken me weeks. She even created helpful instructional videos so I could confidently manage tasks on my own. She was timely, professional, supportive, and an absolute pleasure to work with. I highly recommend her to anyone looking for a knowledgeable and reliable website developer! read more

Jordin was AMAZING and so helpful and responsive throughout the process!! I had a pretty good idea of what I wanted, but she helped make our invitations into something even better than what I was hoping for in the beginning! She was super fast in replying to emails and getting proofs back when I asked for really small changes to the invitation. The invitations printed and shipped quickly after the final payment was received and they were wrapped so nicely in the box. I was stunned with how gorgeous they were when I opened the box and saw them in person, exactly what I was hoping for! I am so glad we chose to go with Unica Forma for our wedding invitations and I would highly recommend Jordin to anyone interested in beautiful custom stationary for their wedding!!! read more

I have nothing but great things to say about my experience working with Jordin/Unica Formo! Interestingly enough, I had been wanting to get my website redone for awhile but declined other offers but when Jordin and I connected about the opportunity, I immediately knew it was a perfect fit and I was ready to get started asap. She was very efficient, fast, and impeccable quality of work. She captured my vision and vibe of my brand and executed it onto my web design flawlessly! Any minor edits I had, she quickly fixed. I was most nervous about the off-boarding and transferring to the new platform, but Jordin made it extremely simple and streamlined so that my mind was put to ease. Thank you so much for my new, beautiful website! read more

Our rebrand and website redesign was a big, layered project, and Jordin handled it with incredible patience and skill. She genuinely worked to understand our vision, values and aesthetic, and then brought it all together in a way that feels cohesive and true to who we are. Jordin was responsive, organized and professional throughout the entire process, and we always felt supported and heard. We couldn't be happier with the final result and are so thankful for her thoughtful approach and creative eye. We absolutely loved going through this transformation with Jordin and would recommend her to anyone looking to build or rebrand their website. read more

Before working with Jordin, our website felt like an afterthought. As a small business owner that puts so much time into delivering the best client experience possible, it just didn't feel right for our online branding to feel so lackluster. I wanted something that felt like it matched the caliber of business I was running - a business I'm proud of, and have worked hard to build. Now that the website is complete, I feel so much more confident referred potential clients to view it, and am glad to know that leads who find us organizally online will encounter a polished and professional site that reflects the quality of our work. read more

Jordin is so fantastic and so accommodating to anything you need! She worked with me for our wedding invitations and tweaked things until it was PERFECT! Everything came and they were better in person than I could have imagined, and a special magical perk was they were packaged beautifully, which only added to the special occasion. I cannot wait to send the invites out! She is also the sweetest and answers all questions without making you feel like you're crazy for wanting to tweak the tiniest thing. I definitely recommend ordering from Unica Forma if you want the stationary you've always dreamed of for your special day. read more

Jordin was so great to work with! I was always too busy in my work with clients to stop and take time to work on my website. Jordin made it all look so great! She also sent helpful reminders to keep the process moving along. I cannot believe how amazing my website looks! I was always a little embarrassed of my website and would frequently tell people to just email me to avoid having them even look at it. But now I am proud to share! I feel like it represents me and my business so well! read more

Working with Jordin was absolutely amazing. I actually completely changed my design and color scheme in the middle of working with her and she was so understanding and accommodating and really helped me pull everything together. The invitations are so beautiful and such great quality. I found Unica Forma on Pinterest even before I got engaged and knew I wanted them to design my invitations and it was the best decision. Thanks so much Jordin read more

I just received the invitations I ordered from Jordin, and I am in love! She was so flexible with my needs and was great at answering all of my questions. She was able to figure out exactly what I wanted from just a brief form that I filled out. The invitations themselves are absolutely gorgeous, and I cannot wait to share them with my guests! I would highly recommend using Unica Forma if you are looking for something special read more

Love having a custom invitation! My fiancé and I couldn't find exactly what we were looking for when browsing invitation websites. We were happy to stumble upon Unica Forma through Pinterest. The overall process was quick and easy. Jordin was accommodating to a lot of back and forth e-mails (I kept changing my mind!). Overall, we love our final product and love that no one has an invitation like ours. read more