Shopping in Vila Madalena, you'd expect to find a myriad of stores that offer wares with the same…read moreindie and artistic tilt that the neighborhood represents. I've unfortunately come up empty in my quest to find amazing and affordable handmade items... that is until I came upon Sou Sou. This small jewelry boutique has a number of awesome (and awesomely priced) necklaces, rings, earrings, bracelets, and other accessories. In the back, they even have a small selection of women's clothing. The jewelry, particularly the necklaces, caught my attention. The handmade items have beautiful crystals incorporated. The kind of stuff you'd likely find Zoe Deschanel or Kate Hudson wearing. Gorgeous crystals, some big and bold and others delicately incorporated, on silver or gold chains. The neckware is an accent piece that goes great with a daytime white v-neck or beautiful evening gown. What's even cooler is that every crystal has an energy associated with it so it serves to enhance your fashion collection and personal aura! I walked out with 4 new necklaces, 2 for me and 2 as gifts!

I came into the shop specifically to buy Tun Design jewelry. They are one of the few places that…read moreyou can buy these pieces in São Paulo. When I entered the shop, I was pleased to see a very cute, two story shop. There were beautiful dresses with great color palettes, as well as other jewelry, purses, etc. Despite that I only came for one thing, I still took my time and enjoyed browsing the store. One of these days I need to learn what my Brasilian size is. As for the Tun Design collection, they had necklaces, bracelets, earrings and rings. I was happy with my selection, and bought 4 things! Oops. I look forward to coming here in the future!

The website listed on Yelp is a scam and redirects you to download something likely to be malware…read more Sure wish the "top 10 jewelry shops" list was useful, but no valid websites linked from Yelp.

I have a hard time with Brechos (thirft stores) here in Sao Paulo. It seems that the ones I've…read morefound have cool vintage things, but a lot of this stuff won't sell, only rent it to you. What? That sounds crazy. I know, right? Glad I'm not the only one to think so. But since this particular shop is like the other shops I've gone in, I'll give it a 3 star. But if I was just rating it as a store, I'd give it a 1. Why would I want to buy some bracelet that's falling apart for 50r? No thanks. I'll just pick up some costume jewelry at 21 de Marco for 2r.