WBNG reigns king in the Binghamton television market, largely due to their local Action News (spanning some 4+ hours each day). If you're waiting in the hospital, WBNG is on the TV. Same at the airport. Even at my neighborhood liquor store (shoutout to Leroy's Package. Hollah!), they have the TV tuned to WBNG. The WBNG personalities are like minor celebrities in town. Weird, I know, but true.
Their reporting is pretty good, but I'm more a newspaper/internet kinda guy. I appreciate their focus on local events and sports. Local television is always a good thing. But coming from the inside (yes, I produced local television commercials there), I'm worried about the corporatization of WBNG. As with many TV stations across the nation, they were purchased by a large national company not too long ago, and I fear the effect a corporate mentality may have on the quality of the news.
But for the time being, WBNG kicks butt in local news. read more