As an editor, brand manager and producer at a local university, I've been working with Spot…read moreCreative for several years, and I don't ever want to stop.
When we launched the video portion of our marketing campaigns, we were a little unsure what, exactly, we wanted. Spot held a few meetings AND then held our hands as we figured it out together. They reviewed the print and web materials we already had, talked with us in-depth about what our university brand meant and where we saw it going, and coached us through casting/production/script writing basics. With considerable input from us, they led the way during those first projects, and the university came out on top with some eye-catching campus tours and student testimonials.
Flash forward to today, and X still marks the Spot. Now that we've got some projects under our belts and we sort of know what we're doing, Spot lets me take the reins in directing the shot list, music and goals for our videos, while they continue to take outstanding footage and use their technical expertise to create magical things. They encourage me to be as hands-on and opinionated as possible, and I always look forward to my time in the studio - entire days there feel like mere hours because of the things I'm learning, the dialogue about the projects and the fun we're having. Spot truly understands our university brand, and that really comes out in the outstanding final products. Enrollment is up in part because of the videos, and students in focus groups share continually share their love for the vids.
We use Spot primarily for shooting and editing new video, but we've also used them for new edits of older videos and some commercial work. They have streaming and other services, but we haven't really used those yet.
I should mention that Spot does work for all kinds of clients, not just universities. I've seen their work for news outlets, financial institutions, auto sales, energy resources and more.
Beyond their technical skills, the team at Spot creative is made up of plain-old good people - videographers, web designers, producers, graphic artists and more. These folks will share stories about their families, their dogs, their high school and college years and their interesting side projects, and you can't help but feel welcomed as one of them. They truly love what they do, and it shows in their final work and their processes with clients.