A few years ago, I was on a tour of a chocolate-making facility interstate. The guide explained…read moretheir chocolate was made using imported cacao butter and that there was only one chocolate maker in Australia who made their chocolate completely from scratch.
"Who is that?" we asked, out of interest.
"Haigh's", he replied. My Mum and I exchanged smug glances as though just by being from South Australia, we could claim credit for Haigh's dedication to chocolately excellence.
I work alarmingly close to the Beehive Corner Haigh's store; close enough to hear the siren song of the salted caramel truffles, the dark chocolate Rocky Road, the chocolate covered coffee beans . . .
*focus*
The renowned quality of Haigh's is in no doubt. There is usually at least a few people in line and at peak times (Easter, Christmas, Mother's Day, Valentine's Day), there is a constant well-ordered queue of people out of the door, all eager to get into the good books by presenting a quality gift and trying to stop themselves from pointing to the truffle case and declaring "One of each, please!"
The staff are always friendly, confirm your purchase and ask if it's a gift or having to travel far, in which case they will put it in a foil bag to resist the SA heat.
When the transaction is finished, they'll ask if you'll like to try -
"YES, PLEASE!"
Whereupon you'll receive a couple of pastilles or broken up pieces to tide you over until you can bust into your bag of goodies. I swear this is true, I actually heard someone refuse their taste one day with a "no, thanks". I hope they're getting the help they need, poor souls.
My vision for Haigh's is that one day they open an associated café or pop-up shop; serving their branded hot chocolate, fine coffees and other sweet treats made with the same care they put into their signature product.
I'm quite happy to come on board as creative consultant/taste tester.
Call me.