One of those stores where you don't expect anything going in (not that impressed with their branding to be honest) but then omg! completely loved everything inside. Leaf-shaped soaps, unicorn pins, adorable cards, just so many cool and unique things sold here. read more

See all

So many nice things at this store. I thought it had more art supplies, but its more giftware now, but really really nice giftware. Check it out. read more

Stationary Lovers, eat your heart out. I only just discovered Zetta Florence recently and have to say 'I'm in love'! I've always shopped at the likes of Kikki.K or Smiggle (when i was younger, don't hold it against me) but Zetta Florence is really something else. From the outside you can see in to the world of Zetta Florence, Beautifully bound Diaries, Journals, Photo Albums and more await for you to be taken away. With my Degree in Commercial Arts coming to the years close, i came in looking for a portfolio and have to say im grateful. A lot of options in here! With saying all these lovely things, make sure you're carrying enough cash, Zetta Florence is so above the like of Kikki.K and Smiggle, both in style and in price! read more

Zetta Florence - Cards & Stationery Near Me - Fitzroy, VIC

Stationery lovers beware! Zetta Florence is full of lovely notebooks, paper, cards, journals, photo albums, writing and letters sets. If you're one of those that can't control yourself, I suggest giving your wallet to a friend to keep because you will find something you like. My first visit to Zetta Florence was before I moved to Melbourne officially and began with just the need to buy a card. This soon resulted in pens, stickers, labels, at least 5 bird motif cards and matching wrapping paper - because you can never have enough spare cards and wrapper! That being said, this store really does pack a very good punch! Check out the presentation products, including portfolio books, solander boxes, photo albums and binders to make your next client presentation really stand out! I also love the vintage inspired wrapping paper range that works wonderfully as instant wall art, when framed. read more

Zetta Florence - Cards & Stationery Near Me - Fitzroy, VIC

See all

Zetta Florence will make your nice gifts nicer. The store is stocked with charming cards, gift tags, and printed paper for wrapping. I found my way here after Zetta was featured in the 'Local Shopping' Yelp Newsletter and I was not disappointed. Thanks Mel! In addition to the quality stationary items, there are cool retro-style paper prints that can decorate your walls or your packages (ex. maps and vintage art). There is also a lovely variety of patterned, textured, and flocked wrapping papers available in meter sheets. I am delighted with this option for wrapping for smaller gifts. I can pick up an assortment of beautiful paper and don't have to worry about trying to cram half a roll of left over wrap in my closet when I'm finished! I'll be here again when I'm looking for something nice for my home or gifts for others. read more

It seems that whenever I walked past Zetta Florence before today they were closed and I'd have to resort to just drooling as I peered through the window into the darkened store. I walked straight past it today, not used to being here in daylight hours and was surprised to see people inside and quickly doubled back. The selection of stationery is amazing here, not to mention the cards and gift paper that doubles as fantastic art prints that line the walls, calling out to me to empty my wallet and walk out with more goodies than I know what to do with. The prints in particular are what always caught my eye here, so heading inside for a better look was well worth it. Most of them are a "vintage" style, with themes such as world and city maps, old travel posters and advertising. They're pretty cheap (under $10 for most of them) and would look great in a simple frame (some of them you can purchase framed too). The store is huge and there only seemed to be one person working here, but somehow he managed to wander our way and explain how the prints work (they were displayed on a wall with the ones for sale in drawers underneath), quickly serve customers, wander around and help others then come back by us to let us know that the greeting cards we had moved onto had illustration on the back of them too, all effortlessly. Zetta Florence is definitely worth a visit for any stationery lover, but be warned that the higher quality of goods here come with a higher price tag usually too. Now if only I actually had room in our house for everything I want to buy from here. pretty read more

To a stationary freak, Zetta Florence is like crack. If you didn't already know, I have a bit of a 'thing' for stationery. Seriously, I walk around in here and feel myself getting giddy with excitement. The embossed papers and lined envelopes, the coloured leather journals, the hipster friendly notebooks covered in vintage railway maps... this place is heaven. Perfect for when I need a new travel journal, a birthday card or a small gift. I've totally got the hots for this place. read more

I LOVE THIS STORE! If I ever find myself needing a last minute gift or a birthday present for someone who has it all, I come along to Zetta Florence to be wowed by the amazingly diverse range. The staff are so lovely and welcoming, as well as going above and beyond for their customers. I wish they would open a Zetta Florence in every city! read more

Teenage rebellion was not my thing. No, no, as a geeky teen I had a thing for *mutters* découpage. Yes, découpage. An obsession that seems to have transmogrified into an ever so slightly less embarrassing penchant for beautiful wrapping paper, exceptional stationery and damn good greeting cards. For stationery lovers like me, Zetta Florence is a no-brainer. An expansive and beautifully decorated shop nearer the Gertrude Street end of Brunswick Street, Zetta Florence sells a range of 'stationery, presentation and archival products' which all adhere to an aesthetic that I would call saccharinely sweet with a touch or Florencian char. Worth a visit alone for its perennially wonderful window displays, Zetta Florence is obviously a destination for those that need specialist archival or presentation products but is also hands down the best place to go on Brunswick Street for simple ole stationery, wrapping paper and gift cards. This place certainly looks good on more than paper. read more

Great selection of cards and random trinkets. I got some unique postcards and some other greeting cards. They also have some humorous cards and maybe some larger prints? It's a nice place to browse around. read more

Zetta Florence is so pretty! I was visiting Melbourne on the weekend and friend suggested I go shopping along Brunswick St. As soon as I stepped inside Zetta Florence I felt right at home, the store staff greeted me politely and the shop is filled full of amazing treasures! Didn't know what to look at first! Lovely stationery, gorgeous wrapping paper and beautifully hand made boxes etc. I felt very welcome in the store and bought some beautiful cards and presents for the family. Great shop with very special and unique products - I definitely recommend it! read more