The first time I heard of Aldi's was when I moved to western PA. We had trader joe's in Cali, but little did I know that TJs and Aldi's are owned by the same people. And if anyone knows about Bottom Dollar that closed last year, that was bought out by the same owners. I think both Aldi and TJs pay their associates well, which says a good deal about the company. Also, I like bringing my own bag and feeling a little eco-friendly. The coin cart may be baffling in the beginning, but I think it helps organize returning carts as customers are more likely to return their carts in the right place. Now there is something to be said about consumers and brand names. Maybe it's a brand loyalty or the actual quality. I am guilty of being a brand snob sometimes and there are certain items that I like to be of a certain brand, but don't let that stop you from trying out Aldi products. The Clancy brand chips/tortillas and happy farms cheeses are good. What I like here the best is the produce section. Bananas can be 39 cents a lb. I love purchasing my salad here as they have great quality and prewashed bags/trays of spinach and arugula for less than other groceries. The gnocchi is also a good buy. I do agree that there are certain things that aren't as good like there were chocolate pretzels that I bought that tasted stale. I think I really just love flipz, so I never strayed after that. It sucks when you go and most of the produce are gone and have been picked over, and you definitely have to check the fruits. I've seen some strawberries that were moldy on the bottom, but I have seen that at other groceries as well. Overall, I recommend at least trying it out. It might surprise you the way it surprised me. I am by no means being paid for this, but I know I was skeptical before too when I heard that things here are cheap. I think the term is inexpensive not necessarily cheap. The quality of the products I continue to purchase from here have won my trust and they aren't big label companies. Helps my pockets too. Here is a link to an article about how they can afford to sell things at a lower cost http://www.businessinsider.com/why-aldi-is-so-cheap-2015-4 read more