"Don't you know that it's different for girls?" (Joe Jackson) Raising two sons immersed us into the worlds of little league baseball, Boy Scout camping and high adventure, wrestling and hockey fight videos, etc. So, you see, we really had no experience with things like dance recitals, American Girl dolls, Claire's jewelry and Athleta clothes until our granddaughter came around. So she really exposed us to a whole new world. And when we heard that Athleta was now a "thing" for her, we knew where we'd be heading for her birthday present. The Athleta store is located in the Avon Marketplace complex on Route 44. I didn't really know much about Athleta, so I checked out their website and saw their mission statement is "We inspire women and girls to build confidence, strength, and belonging through movement". They accomplish this by selling a woman-oriented product line that includes Pants, Leggings, Joggers & Sweatpants, Shorts & Skorts, sweatshirts, long and short sleeve tops, jackets, hoodies, undergarments, socks, hats, and swimwear. I read that their biggest competitor is Lululemon, and I was also quite surprised to learn that Athleta is owned by the Gap. The Avon store was very neat and smartly designed with colorful displays for jackets, tops, sweatpants and leggings out on display. We had a nice time chatting with their two sales reps about what a pre-teenage girl might like. They were very friendly and fun to talk to. We ended up with a gift certificate that should cover the cost of a top and sweatpants. I certainly walked out of the store knowing more about Athleta than I did before I walked in! read more