Atmosphere: 5 stars. The place is clean and spacious. There is a coffee place near by (code 3 coffee). They have a selection of firearms, bows, accessories, and gun safes. They have a gun range as well as an archery range. Service: 5 stars. The customer service is excellent. They informed me about what they had to offer and how it worked. I had to go through a computer screening acknowledging state laws and that I was legal to shot. They rent rifles and handguns for about $20. Sell you the bullets, I think it was also $20 for 50 rifle rounds. The specialty paper targets cost some too. They provide hearing protection if you dont have your own. Offered me a lane with a wall or an open lane. Reminded me of an airline seating selection. They also offer classes if you have no experience. Value: 5 stars. Compared to other shooting ranges I have been to this one offers a great value. The have a memship or a daily rate if you are just passing through ($40 a lane). Quality: 5 star. My experience was fun. I enjoyed shooting here and if I lived in Chico I would have become a member. The downside is that it is popular making it a little crowded on the weekends and such. I had to wait half and hour or so for a lane to free up (as a walk in). read more