Glossier did the damn thing again with another amazing opening in Brooklyn! Nestled at the corner of N 6th Street, this newest gem fits right in to the Williamsburg of today. The store had its grand opening on 11.05.22 and I had the opportunity to attend and partake in the block party. The store opened at 11am but some patrons were in line at 5am. Now listen, there's nothing on this earth that I'd stand in line at 5am for, BUT, this goes to show how the Glossier following just won't let up. As if that not crazy enough, the line was wrapped around the block for over 10 hours. Even when they closed at 7pm, the line was still down the block. I mean, I don't even think Apple could ever pull a line like this anymore but Glossier did it!!
While folks stood in line, they were served free treats such tacos and rice bowls from the amazing food truck, the most delicious natural juices from Toms Juice, donuts, water, hot cider and much more. Folks also had the opportunity to get their Glossier Candles engraved from Marie (@maidenseptember), the best calligrapher on the east coast.
As far as the store, it's much smaller than the Philly store but it's meant to be your typical neighborhood store so it has to be small. The energy in there is great, nonetheless, so it's worth stopping by and checking out the products. read more
