This is a very nice HEB in Elsa. It is smaller than some of the locations in Edinburg or McAllen, so the selection is also more limited on some items, but you will find pretty much anything you need, as well as great service and friendly staff. I found everything I needed for a special family birthday meal I was to cook. They have the usual Deli, bakery, meat market, produce, dairy, and usual grocery items as well as some kitchen and home items. Skip the McAllen traffic and shop at this HEB! Use the app for additional coupons and savings. These days, every little bit helps! read more