When I was little, I used to call shops like Nicki's "the Blackpool shop". Bright, cheap and cheerful. Alternatively, they could also be described as "full of cheap tat".
It is another one of those shops that sells pretty much everything. Cradley Heath has a wealth of them, with the colourful stock spilling out onto the pavement.
Nicki's has lots of toys and household items, all at low prices. The shop is pretty packed, with everything from loo roll to inflatable dolphin toys.
They will deliver free of charge within a 6 mile radius if you end up buying lots. read more