Super fun event held in Sanford annually. If you love puppy dogs, live music, food trucks, and beer this event is for you. Although this event is usually a blast, I wish they would schedule it when it's a little cooler out. It's almost always blazing hot the day of the event and it was again this time around. We would love to bring our dog but we would have to run her back to the house after 30-minutes in that heat. There are plenty of spots for dogs to cool off in ice baths and whatnot but it's still too hot for her regardless. There were 70+ craft brewers, 20+ food trucks, a variety of vendors selling dog treats, clothing, and other misc. dog supplies. There were other vendors on site selling jewelry, cigars, artwork and other items you typically see at events like this. There were several bands playing the day of the event, one at Celery City and the other at West End. There were several one-man-band type artists gigging in the general area and also a DJ across from Celery City. Literally entertainment everywhere. The event starts at 11am and ends at 5pm. VIP is $60 and gets you a glass cup, event tee and access to the VIP area located inside West End where they have air conditioning, some food, and discounted cocktails. General Admission is $30 and gets you a wristband so you can sample everything. Either way you go, it's a good deal for a fun day out. There is a voting area where you can vote for your favorite brewer and brewer that provided the best accommodations for dogs which was fun. It was setup just like a real voting booth, good job on that. All-in-all, it's a great event and I think it's awesome that Sanford keeps this event going. My only recommendation is to get here early enough to beat the heat, and try to find shady areas and fresh water every opportunity you can to keep you pup cool and happy. read more