Senti Senti located in the South Williamsburg neighborhood is hands down the best spot for K-beauty lovers. The L train is close by the beauty store but not close like across the street kind of close. They have such a wide range of skincare and makeup products + haircare and body care from super popular brands like Tirtir, Torriden, Jumiso, Round Lab, Beauty of Joseon, and fwee. The store is so clean and well-organized, which makes shopping a breeze. The staff is amazing--super friendly and really know their stuff when it comes to recommending products for your skin type. You can tell everything is authentic and high-quality, so you're not wasting money. They always have the latest K-beauty trends, which is a big plus for people like me. Prices are affordable and fair, and they often have deals that make it even better. The vibe in the store is cozy and fun, making it a great place to browse. Whether you're just starting out with K-beauty or a total pro, you'll love this store. Definitely worth checking out! read more