Calle Quinta Avenida is the main corridor for tourist in Playa Del Carmen... a roadway with all vehicular traffic now banned leaving it solely for pedestrian traffic and home to many touristy shops... tacos, tee-shirts, tequila and con-men seem are all present and with that come Souvenir Shops... Souvenir shops in this area are dime-a-dozen... they all seem to be fairly alike. Large retail space with brightly colored displays, high ceilings, yellow walls and skeleton mascots wearing sombreros selling all the typical... shot glasses, keychains, bandanas, salt/pepper shakers, maracas, small bottles of mezcal with a worm, woven bags, drink coasters and lets not forget the ever-popular wrestling masks But here at the Souvenir Store, it breaks the typical mold... not that it's any better but it is more unique. The store is small and appears to want to be more modern or clean (quite possibly designed by someone with OCD. The store basically sells all sorts of magnets and small knick-knacks that are in glass bins and shelves on the lower half of the walls and the top portions of the walls and ceiling are metal to display all the magnets. The store is certainly more organized but the organized displays isn't very inviting which seems to go against the grain if you want to attract tourist. read more