You may not know it, but Volcom--the surfing, skateboarding, and snowboarding "lifestyle retailer"--is a rarity to this neck of the woods. With several locations in California and Hawaii, and international locations as exotic as Bali (2), Japan (7), Australia (3), Argentina (6), France (14), it's a wonder to find a second location to go with Park City here in little ol' Utah. Especially since Utahns only do a lot of their three areas of focus (snowboarding), a little of another (skateboarding), and, because of Utah's land-locked geographical location, none of the third (surfing). Still, here we are! Although it is like many retailers focused on the surfing, skater, and snowboard communities (like Zumiez, Vans, etc.), Volcom's focus seems more on the clothes than the accessories. So, if you, your spouse, and your kids all vibe with Volcom's style, you'll all be able to find things to wear, especially in the summer: A lot of swimsuits and board shorts, tees, caps, sandals, rash guards, hoodies, jeans, and flannel. My only beef is with the sizes ... not much for the big, not much for the tall. While not a lot many jaw-dropping outlet mall prices, their current "Essentials Kit" of 2 tees, 1 pant, 1 hoodie, and 1 hat is an excellent and well-priced way to get indoctrinated into the Volcom way. read more