Though this is a clothing store, the actual store environment makes me think the store manager believes they are an entertainment entrepreneur and has a kingdom of night clubs. Super dark lighting, extremely heavy cologne scent that assaults your nose, and heavy bass beats hits you really hard... and that's only in the door way! As you go further into the store, it gets no better.
Aside from the club atmosphere, I find the store hire models as their associates. I can see why there's a lot of guys hanging around in the woman section of the store. Everyone here is lithsome, svelte, and attractive... that's not a bad thing to get clothes to sell, it's just funny to see the constant 'one overs' customers make on the sales staff. I'm not sure if I feel sorry for them (the sales staff) or amused for them. Such is the life of someone who is physically perfect.
The clothes itself are not worth the regular price tag. This is one of those stores that came up from the US and decided that Canadians were gulliable and applied a 30 to 40% mark up over the US prices. That's right... 30 to 40%! If you go onto their website, you'll see the clearly lower US prices from just living further south on the globe. The style is incredibly youthful as their skirts, dresses, and short barely covers the butt by an inch. Jeans and pants are all bum hugging and it leaves nothing to the imagination. Oddly enough, most tops are skimpy or curving hugging but they herald to an Ivy League presentation. So it's like a good girl gone bad esthetics... or Rachel Berry from Glee.
If you're lucky enough, you will find this store with their red line sales... and this is the only time it is worth it. The quality of the clothes are above GAP as they're well made, sewn, and materials are heavier (some... not all) and with the red line with further reduction, you can get pants or dresses for $20! Now that is worth it. The sizing is also on the tinier side so for those people who are petite, this is a great spot to look for deals.
Overall, if you don't mind stalking the sales (and not the sales ASSOCIATES), or paying a high price tag, this is a decent store for casual clothing with a preppy (and yet blatantly sexy) twist. read more