I love this store, I've been shopping here for years! Beautiful and well made clothing, with a…read moregreat variety of selections. I love that Jana buys a limited amount of each item so you're not going to typically see anyone else wearing your outfit around town. The sales rack is always worth checking out and is constantly being added to. I will never run out of good things to say about Charm, love them!

very helpful service and their selection is amazing and the prices are very reasonableread more

This location is new. It's right under Rita's. The people inside were nice. The prices were pretty…read morehigh even for a vacation shop. But it was worth checking out.

Tiki is one of my favorite stores to shop at in Gulf Shores/Orange Beach! The items are very unique…read more(and usually soft!) and good quality. They also have awesome lip balm. The staff is always friendly and helpful. We usually make sure to stop by here at least once every time we are in town.

So sad they are closing Sunday, Sept 8. Everything clearing…read moreout at 75% off hoer low prices. Not much left. You will be missed.

If your looking for swimwear or cute bags/accessories check them out. They are less flashy than the…read morebig chain stores but they have better quality, more interesting and unique stuff and the staff is friendly and very helpful. You get personal attention if you need it and you feel more like a guest than a tourist here. I have bought some really cool jewelry here as well and I always get compliments on it.

Really dig this place! The owners are big-time travelers with a flair for cool stuff from all over…read moreand they've brought some of it to this cool boutique shop in paradise. First off this place is located at The Wharf, a very cool shopping, marina, dining & entertainment complex in Orange Beach, and you can find them on the same side of the complex in the shadow of the Ferris wheel next to STK burger. This locally owned and operated shop have a very cool vibe and it's not the all too common, touristy feel or selections of goods. We were greeted at the door by Steve, a very charming & welcoming gentleman, who immediately asked us if we would like a margarita. Wait, what? This is a tropical apparel type place, not a pub or Taqueria so naturally, I asked how much were their margaritas. The reply was a surprise and fun "they're complimentary". Wait, what? LOL Steve informs us that he is allowed to serve alcohol but cannot sell it, hence free, AND you can even take the drink with you and walk around The Wharf, like Bourbon or Beale Streets. Wait, what? I was very surprised by the free booze and I rarely drink :-) Anyway, on to the store, it is a very charming place with a focus on beachwear & some other cool stuff. I was disappointed because he had some cool flip flops and somebody bought the last size 13's :-( There's some designer stuff, I have no clue because I don't do labels, but other stuff I recognize like Tommy Bahama :-) There's a lot of very cool Buddhas and even cowboy hats, what? On the beach, absolutely! :-) Just check out my pictures and you'll get a sense of what this cool and eclectic shop has and you too can drop in for a margarita and cool music overhead. Great shop, I highly recommend it!

Ocean Eddie's is a casual (golf shirts, sundresses) clothing shop, that's probably about 2/3 mens,…read more1/3 womens. The store itself was bright and cheery, with a lot of inventory. I was actually lured in by a dress that the mannequin outside was wearing, and ended up buying it (the last one!) I was the only one in there (it was a Monday morning), and the friendly and attentive girl working there pretty much gave me her full attention. Cute place, worth poking your head into.

This business is ran by nice folks. They are fair and the prices are not bad! Some of the resale…read moreshops in the area are really high not these guys!

love this consignment boutique! they have children's and ladies clothes. i was able to find just…read morewhat i was looking for at a great price. the sales clerks are helpful without being overwhelming!

This is one of the main big tourist shops in Gulf Shores. Essentially this joint is right next to…read moreSouvenir City and the main distinguishing feature of the Purple Octopus other than its name and the addition of purple octopuses all over their store is that they tend to have less stuff than Souvenir City next door. Now the selection here while similar to Souvenir City does have some different things so you might want to just take the time to look in both stores to ensure you don't miss something really cool on sale that you never would have dreamed you needed or wanted. Some of the items here also seem to be of less quality than some other places. Overall since Souvenir City and Purple Octopus are so close to each other you might as well check out both.

A hard to miss spot with an oversized purple octopus marking the entrance to this souvenir store…read more Inside every item imaginable from hoodies & tshirts, mugs & shot glasses, magnets & picture frames, and much more! Customizable airbrush shop in the back offering different items for purchase. Pricing can be up and down, other stores in the area possibly selling the same item for different prices. Lots of options in the area, I'd shop around before purchasing.

Strongly do not recommend this place, unreliable service and poor communication, much better…read moreoptions in the area.

Hidden gem tucked away on east Canal Rd with a huge selection of clothes, fishing gear, food, wine…read moreand more. It had a great selection of grocery items including half and half.

This location of Souvenir City in Orange Beach is very similar to other locations of Souvenir City…read morelocations in the area. This location has the expected large selection of t-shirts and other nifty souvenir and gift items you never knew you needed until you saw them. They often have some nice sales and plenty of interesting items. Overall this is an easy to access location with plenty of the bling bling you crave.

After spending much of the day running around Orange Beach we decided to stop in here and see if we…read morecould find something to commemorate our visit to the area. There's plenty to see here and a friendly staff that is willing to engage with their customers, we found a cool refrigerator magnet for the RV and smashed a penny and we were on our way, worth a stop if you're looking for a souvenir or some beachy stuff...