This is the Aldi Suisse located at a shopping mall called "50" in Old Town Lucerne. We just happened to stop here to buy a couple of bottles of water after walking up to the Mussegg Wall.
I must say that this grocery store is much more organized than the ones in the US. It has a wider variety of products as well. If I understand correctly, the Swiss stores are a little different than the Aldi North & Aldi South division stores. It's a subsidiary of Aldi South, yet it has its own name. It's concept is focused on a higher quality, and even has its own private-label brand of organic products. I believe it has to do with the fact that Aldi competes with Migros in this market. So, they had to adapt.
Honestly, it didn't even feel like an Aldi when walking around the store. I should have bought a couple of boxes of the true cherry & liquor filled Mon Cheri that I spotted in a display. I love Mon Cheri chocolates! The prices were actually quite reasonable for Switzerland. I can see why it's popular.
The purchase was quick and easy. They have automated self-checkout areas as well as the usual checkout. I didn't see the long line of people that I normally see in the US. The service is very quick. It was a good shopping experience! read more