This was a pleasant surprise for me while arriving in Florence!! Our driver dropped us off at our…read morehotel and he casually mentioned that this perfume shop was the same one filmed in the movie "Hannibal" . Say less... ...made my way over to the shop and walked around four or five times before approaching the nice ladies behind the fragrance bar. Told her what scents I liked and she picked out three for me. The one I bought she put in my arm and told me to walk around and sniff it for a bit and then come back. I did just that and bought the big bottle. It was worth every euro that I paid for it! Good thing is that they do have an online store and will ship to the US!! I plan to buy another bottle just so I have a back up!

This store if you can even call it that was like stepping into an old movie .. it was magical . I…read moreknow about their products from the store in New York and when we were visiting Florence of course we had to visit. We waited in line for a few minutes outside before we could enter and I actually appreciate how the staff does this because it really ensures you have a perfect shopping experience.. I don't know the history of the building but once you step inside there are a couple of small ballroom size rooms with tables displaying different perfumes and products.. they have a separate cashier room towards the back where we tell them everything you'd like and they collect it for you there . I didn't buy too many things but the saleswoman was still very friendly and courteous. I will treasure every item I bought and would love to go back !

Ok yeah fragrances and flowery soaps isn't my thing at all. LOL. But members of my party wanted…read moreto visit and as an indifferent bystander perusing the merch, and the truly beautiful store to be honest, one of the super friendly sales people, Alberto took notice and we had some friendly conversation. Alberto didn't care that I wasn't the target customer, but he was very knowledgeable and took some time to educate me on some fragrances that were pretty interesting. He really couldn't have been more friendly, even after we said we weren't going to buy anything right away, we had a scheduled time to scale the bell tower and had to run. But his good nature was one reason we did return and make a purchase. :-) I like returning kindness with kindness. Kinda like when I return the favor for Yelp likes! Hehe. *wink, wink* Anyway, if you are into fragrances and flowery soap, I'd say visit this truly beautiful Aqua Flor store (The scent from the store permeates the air before you even walk in) and seek out my buddy Alberto. I am sure he'll take care of you 110% and have a few ideas for dinner in Florence too!

The manager at Aqua Flor was absolutely amazing. His name escapes me at the moment. I did encounter…read moreyoung lady name Francesca incredibly rude, not Italian whatsoever. She was not only rude to me she was rude in general and had no remorse about it. She seemed to be too busy speaking to her coworker and not very helpful or interested to help us in learning more about Aqua Flor. I did mention this to her manager, who was lovely and helped us finish our purchase. I honestly would have purchased so much more if she would have even tried to help us, but she seemed to not really want to deal with anybody since she wouldn't help anybody whatsoever. Thankfully we were in there a few days earlier and knew exactly what we needed. Unfortunately, I will not walk into this boutique. I have lived in Florence for many years and I have never encountered such a rude person. Especially in a fine boutique perfumery... every year traveling to Europe I definitely bring home plenty of perfume. Unfortunately she made this experience unpleasant. It's too bad because it's a lovely boutique too lovely for a rude immature, unprofessional sales person like Francesca. You can't miss her - tall, dark haired young thin woman, speaks like an American she is incredibly quick to judge and be disrespectful. Do yourself a favor Aqua Flor find yourself a better sales person for your lovely boutique that deserves better! I would give one star only, but since the manager was so amazing and so kind, I didn't want to do that to him, but really she does kill the experience in this particular perfumery that is legendary in Firenze.

Amazing, came out with couple of bottles. Our host even learned some things from us by mixing…read morefragrances to create your own smell hence why I bought two bottles

Wide range of fragrances from many major houses, from Creed to Chanel to, well, a great many…read moreothers. Expensive? Yes, but the quality and wide selection are both solid.

I have sensitive skin so I've been looking all over Florence for handmade soap that's all…read morenatural/vegan/organic with no parfum, no parabens, sulfates, or chemicals ending in 'cones'... didn't quite happen. It's a tiny shop, very packed, highly touristy, and hard to get around but they sure have a bunch of options for handmade soaps, creams, parfums, and even additional items like brushes and combs. I see a bunch of people go crazy over this soap and fragrances, and it appears to be perfect for people who don't have allergies and can put any typical skincare chemicals on their skin. The best thing about this store, for me, was the staff. This woman went all over the store looking through ingredients to find the right chemical-free soap for me. The only one we found was on a shelf that was labeled 'organic all natural olive oil soap' without an ingredient list sticker on the soap like all the others so we took a chance and assumed it was chemical-free and natural. When I got home to use the soap, I thought it was the right choice because it didn't lather much, which I'm used to with my soaps. But once I started to wash my body with it, my skin was irritated and burned. They don't label all of their soaps and some of them lack ingredient labels. I think these soaps can work for many other people and they have a huge selection of soaps, creams, lotions, with wonderful parfum scents. If you have sensitive skin and are looking for REAL all natural soap without all those added chemicals (dimethicone, phenoxanol, methyl parabens, sodium laurel sulfate, etc.) this is NOT the place for you. It's easy for me to find it in the States, but I guess not here. My search continues! My advice for shoppers: know your skin and check ingredients. If there are no ingredients, skip it! My advice to the store: clearly label ALL products with ALL ingredients to save the customers the mystery and disappointment.

This little Florence shop next to the Duomo has beautiful handmade soaps and fragrances. It has…read morebeautiful body creams, hand creams and face creams made in Italy. Wonderful little natural serums and creams to bring home that will remind you of your trip or Florence soaps that can be great little gifts.

I told my friend I wanted to try some new fragrances. I was shocked when he requested some samples…read morefor me to try for my home. The packaging was beautiful and I loved every one of them.

This is a small boutique perfume store that sells its own line of perfume We visited because it was…read moredirectly across from our hotel. The hotel uses the perfumes to scent the hotel lobby using the perfume oil sticks. The shop is a decorated and painted in a beautiful turquoise color. Go inside and you will meet friendly sales clerks who will help you sample all of the perfumes. We bought two:Classic and Smeraldo. Visited 27 June 2017.

Poor customer service and store policy. Went here to look around and maybe get a product engraved…read more They make you wait in a line outside the store before you can even browse the products. Once you get in, if you want a product engraved, you now have to wait in another really long line. Mind you, there were about 6 or 7 employees just standing around. Such poor execution. Personally, the product quality is not great.

Really inexpensive makeup store. I would compare the prices to drugstore prices. It was really hard…read moreto get around because it was so cramped but I managed to snag a few things. Testing products was kind of annoying too because they didn't have tissues or alcohol readily available to remove the products from the back of your hand. Not sure if you can actually try a lipstick on, not that I would anyway, NAS-TAY.

Have a lot of different health foods! A great place to go for everything health related. Everyone…read morewas friendly.

Quality organic grocery store in Florence, on Via dei Serragli. Worth stopping in if you're looking…read morefor something you can't find at Conad or Pam. Kombucha for €4.40+/bottle (very expensive). Coconut oil, wide array of teas, protein bars, granola, etc. Hours: 9am-1:30pm, 4:30-8pm (closed Sunday's)