Situated along the High Street in Ely City Centre , Paul Days has an old fashioned feel to it …read more They sell a huge variety of sports wear and equipment , as well as all the local school uniforms and brownie, scout etc wear. Its a one stop shop when kitting your child out for many clubs , schools and activities. The staff are charming and give everyone their special attention to ensure you get the products right. If they don't have it in stock they will do their best to get it in for you. There is a no quibble money back as well if the items are not right.

Old fashioned shop yes, but they cater extremely well for the sports enthusiast and mums shopping…read morefor kids. Really polite helpful staff who go the extra mile. As mentioned before great for Brownie uniforms etc and extras if shopping for a themed gift Brownie & Rainbow dolls, bears, notepads etc. Best of all competitively priced roller skates in an accessible fitting area. Wish they had a website with opening times etc on it if nothing else but they always answer the phone if you ring with a question!

Great selection of camping and cold weather gear, they also have great stuff for when it's a bit…read morewarmer. Backpacks and folding collapsible chairs and tents and walking.climbing shoes. You want to spend time outside in some comfort? You don't want to sleep on the ground, do you? This is the place for you. I popped in to see if they had a pair of sunglasses to replace ones I broke. I found a not expensive pair. Good stuff.

The larger of the two camping stores in the city. Thia branch is found mid way up St. Stephens…read morestreet on the corner by the bank opposite Superdrug near a crossing. The shop caters for most out door pursuits with a trend to more focused on clothing. Worth having a look for travel ruck sacks though their range isn't as extensive as the other branch. There's generally some good little gadgets that'll make your trip a little easier. It can be quite expensive but you're paying for quality when it comes to putting clothing and equipment through it's paces against the elements. The staff are quite helpful if you describe your requirements.

Excellent customer care, Excellent value on all fishing products and a great after sales service…read more If you order your baits (sea or freshwater) they only supply Excellent quality baits on time. Recommended 5 ***star service.

On two levels in the Chapelfield Shopping Centre with their own staircase, I found this…read moreSportsdirect to be a little overstocked and quite crowded with merchandise which makes for narrow spaces between the displays. Also, the stuff is stacked up quite high - I had to call over a sales clerk to pull down a jersey from one of the out-of-reach hooks. Prices are... odd. On many items, dirt cheap. And on other items, other worldly. £3.99 for a ball cap is okay, but £45 for a Manchester United football jersey? Jeez!

Terrible customer service. Cramped store, overstocked and cheap looking layout. Store was roasting…read morehot. Staff seemed untrained and unorganised. Won't be returning, ever. So annoyed at the service I received, I nearly cancelled the sale and walked out. It was only I needed the item that I had no alternative. I know it's a discount store, but really. Retail is detail and the details are to awful to mention.

Superb shop for outdoor types! It's really well stocked with everything you need for a gentle…read morestroll to a full-on Everest expedition. The staff know their stuff, they don't sell any rubbish cheapo stuff. They have a good section for women and a separate shoe shop a couple of doors up the road. I have stuff I bought there in 1991 still going strong!

Traditional family run shop. Offers higher end mens and ladies wear as well as a wedding outfitters…read moreand hire service. The mens section is comprehensive with sizes for the larger man and a fitting service with traditional knowledge and courtesy. There is a very good sports and hiking section and also a school outfitters department. They also stock gifts, shoes, walking stick, leatehr goods. A really pleasant place to shop in.

Traditionally run family shop just off the town centre on Norwich Road. This shop offers clothing…read morefor the slightly higher end of the market. They also have a very good wedding hire service. Extremely good selection of menswear in a variety of sizes. They are also school outfitters and they have a sports department as well as gifts, shoes etc. A great place to shop with fantastic service and knowledge. Private car park round the back of the shop which is looked after by a car park attendant.