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    2.5 (2 reviews)
    Closed 10:00 am - 6:00 pm

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    10 years ago

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    Apple Store - Inside the Brussels Apple Store

    Apple Store

    (32 reviews)

    €€€

    This store is not serious at all about fixing Apple devices. We took my daughter's iPhone, bought…read moreone year ago because it stopped working. We were told that the motherboard had fried and that it was a manufacturing fault, and that the phone would thus be fixed under guarantee. A few days later we were informed that the replacement piece had arrived and that we could come back in an hour. Surprise for the return: we were told that actually it was all my daughter's fault that the motherboard had fried and that in fact the phone could not be fixed after all. It was returned to her half open! This is not a way to deal with customers, it is unprofessional and incompetent and anything else than customer friendly. Indeed, it is dishonest. AVOID THIS STORE!

    Apple Store flagship is quite spacious but looks better from the outside (from the street) than…read morefrom the inside. But the "disappointment" comes from the human touch (not from those tables displaying a wide range of very desirable products). Plenty of hosts wearing special T-shirts are strolling near the entrance to "help" and "guide" you inside the store but apparently there are much less product specialists. There wasn't so many people in the store but it was strangely difficult to have a product specialist available to discuss specs without a (relative) long wait. Luckily the specialist who came up was good: clear, concise and honest. He managed the sales end-to-end very swiftly. I wish there were more like him and less from those "regular" clerks. Please, have them trained and converted for a more balanced customer service that meets Apple's customers (usually high) expectations.

    Base - mobilephones - Updated August 2026

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