Amazon Fresh at Wembley Park is Amazon's second store in the UK, it is located a stone's throw away…read morefrom Wembley Stadium and opposite the Hilton Hotel, so it's in a good location for both Wembley/Brent residents and match-going fans to get their essentials.
The store is similar to Amazon Go stores in the US, but a slightly worse version, you scan the QR code to get into the store, and from there you pick up the items you want, and you simply walk out with no need for checkouts, I had a receipt emailed to me shortly after my trip and my card was then charged, for all four of the items I purchased. Nothing more. Nothing less.
They also have a cool area where you can pick up and return Amazon products, and they also sell alcohol and spirits, although if you are visiting on an event-day at Wembley, these products will not be sold. Also for event-goers, please remember that Wembley Stadium does not allow food or drink, so if you are purchasing stuff, get them AFTER the match and not before.
The store was clean and modern, and the selection was pretty good, they had a large selection of Amazon's own brands including meals and milk. I did find prices to be a little more expensive, especially for essentials and branded items including butter and milk, strangely some products were more expensive in person than buying through Amazon Fresh online.
I would have liked to see a cold drinks machine, similar to what they have in the US, in terms of drinks machines they did have two coffee machines, one of which only serves oat milk. I like how they use a separate machine for oat milk, as someone with an allergy to oats, it means I can use the left machine, in confidence, knowing that my coffee is not contaminated by oats. (I wish more and more places realised the dangers of offering oat milk without cleaning down before/after use!)
4* - Pretty cool store, I love the concept more than anything, this store is surely the best of its' kind in the Wembley Park area and was a much-needed addition. The staff are friendly too.
