This particular Aldi is located contiguous with a Zimmerman, which is a low-end discount store. Not…read morethe best of company, by any means, but the low rent district allows for lower pricing. The store is not impressive. It's a bit drab in decor, but very clean and neat nonetheless. My wife and I did some shopping here, and I found the prices to be quite good. The Specials are terrific. For example, I bought a six-pack of half-liter Maternus pilsner beer for 1.69 Euros. Each Euro is worth $1.09 today, so that is an exceptional bargain. Prices on everyday items are quite good here, as well. The freezer cases were not super well stocked, but I suppose the store manager knows best what sells and what doesn't. The shelves were fairly bursting with inventory, and quite well faced up. Many Trader Joe's branded items were present on the shelves (TJ being a corporate sibling). Plenty of wine, but no Two-Buck Chuck. My main interest was to see this store in advance of seeing the Aldi which is opening in Chula Vista. It will be nice to compare and contrast.