Drop everything and go!!! Apple cup cakes. Buy them all. I promise you'll want more. Parking is…read morescarce but it's worth getting a ticket over.

The story behind this place is a satisfactory one and a story of achieving something great through…read moreadversity... However, this happened over a decade ago and unfortunately, from my first impression of this place, there is seriously some need for marketing and a change tailored to incentivizing a newer generation of people to discovering this place. I was dissatisfied with the lack of desire to accept any of the coupons or online promotions offered by sites such as groupon and restaurant.com... The owner claimed that she had not been involved with the marketing departments from these sites, however, that is the only reason I discovered this place in the first place, and she refused to honor the coupons that we had purchased with our own money through the site. I wound up purchasing one of her famous apple cakes, which, in my opinion was extremely overpriced for the size, but I was sympathetic to her story and the hard work that went behind the business enough to purchase it. The cake was delicious, but not something groundbreaking. I know this is a brutal review, but I think it's important that the business makes some attempt going forward to clarify marketing directives and try to appeal to a newer audience instead of living within the same time period and not changing with the times. The owner is living over and over again what happened over 10 years ago and I'm looking for more creativity and expansion and collaboration from third party affiliates otherwise I see the business struggling due to lack of outside promotion and internal customer satisfaction initiatives.

Their coffee cakes are absolutely amazing but be water when they say heavy crumb coffee cake they…read more100% mean it. They're made for people that want a high crumb to cake ration. Every time I go there seems to be a line outside the door. Pro Tip: They freeze really well so you can stock up. Their other desserts and pastries are amazing but the crumb cake is the true star of the show

I moved from Hackensack to San Diego almost 30 years ago. There were a few things that I missed…read morethat San Diego didn't have. Great pizza with the air filled crust, Chinese food and B&W crumb cake. I recently was looking into something from my old home and saw a story talking about B&W crumb cake. I was thrilled that they were still open and that I could order the cake online. My anticipation was high and my friends couldn't wait to try it. Unfortunately my memories were dashed. It came in the same bag I remembered but when I tried it I was disappointed. The crumbs were extremely hard and didn't have a rich cinnamon taste. The cake was dry and tasted stale. Maybe it was because it took 2 days to arrive with UPS, I don't know. I'm just sorry one of my find memories was dashed.

I was on my way to my family's house in Maywood, NJ from Syracuse to celebrate my sons bday and…read morefound Regina's in Yelp on the same morning I needed the cupcakes and gave her a call. She picked up right away and took my order and texted me when they were ready as promised. She was going to be in the area so offered to deliver them at the time we agreed I needed them by. My whole family was wowed by the cupcakes. So delicious and the frosting was so yummy! My aunt and cousin wrote down the info to use here soon because they loved the cupcakes so much.

I needed some sweets for a birthday party, and Regina did not disappoint. Not only were they…read moredelicious, but Regina was communicative and helpful. Did I mention they were delicious? We got Oreo cake, stuffed cookies, gluten free cupcakes, jolly rancher shot glasses, Oreo dump brownies, and banana pudding popcorn (and strawberry shortcake popcorn)! All highly recommended.

I saw a food influencer talking about the Peruvian items that are made here so I went to check it…read moreout for myself. I can definitively say the Paneton that is made on the premises beats out every boxed Paneton I've had, including the Italian ones. In addition to the Paneton, I bought some Peruvian bread and empanadas, and they were all very good. I'd definitely be back.

It's been a while since I have been here since I moved away from the area but they are still…read moreexcellent. Purchased an Easter wheat pie for Easter and the pie was outstanding. Very rich with a lot of candied fruit in the filling and an outstanding crust. I know they specialize in crumb cake which is also top notch here but they don't disappoint with other items. Back to the crumb cake, don't leave here without it if you haven't tried it. It's excellent. They have been in business forever, the service is good and bakery is nice. Whenever I'm in the area I will stop here.

Insanely delicious moist and Flavourful cupcakes and cakes! They can do no wrong, this is the type…read moreof place where the baked good are soo good you don't think about carbs or calories you just say, " we'll cross that bridge when we get there!" The price is reasonable only because these are EXCELLENT cakes (33 bucks for a dozen). I spend most of my life trying out bakeries, it is my pastime- trust me, you will not be disappointed. There's no private parking but those are small inconveniences for a taste of Heaven. Everything else is a blur, as I can't really think straight after biting into one of these endorphin producing cakes.

We tried Cupcakes by Carousel for a birthday and we enjoyed the cake options. We tried the Oprah…read moreMagazine favorites: Blue Velvet and Memphis Drizzle. They both were unique and tasty. We didn't try the cupcakes, so cannot speak to them. One issue with the cakes, however, that doesn't let this rise beyond four stars is that they make the cakes in their Nanuet location, and then freeze them. You actually cannot order a fresh cake, which is odd. Upon calling in an order, they start to thaw out the cake. They recommend keeping it thawed for two hours, at least before serving.

Fresh and tasty desserts, quite the variety. Quick and friendly service. The interior has a cute…read moredesign.

We ordered our engagement party cake from here, and I cannot express how blown away we were. It was…read moretruly a 100/10 experience from start to finish. Visually, it was flawless, simple and elegant, and exactly the vibe we wanted. But the real surprise was the taste. It's so rare to find a cake that looks that beautiful and tastes even better. We got so many comments after the night on how delicious it was. We got the Carrot cake with buttercream. Moist, flavorful, perfectly balanced. And the owner... truly one of the sweetest people we've ever worked with. She put so much into the process, listened to every detail we mentioned, we trusted her without seeing an end result. We are already planning to use her for future events Could not recommend her enough.

Cristal's cakes are absolutely AMAZING! I have so far ordered from her for my baby shower, as well…read moreand my daughters first and second birthday, and she also did my sisters baby shower cake. Before Cristal, I was always hesitant about cakes because most of the time the beautiful as the tic of the cake meant the taste of the cake was compromised, but not with her cakes! Cristal's cakes look as amazing as they taste. My personal favorite is chocolate Nutella, but honestly, I could go for any of the flavors that she makes. She takes her time to create these tasty pieces of edible art and it is well worth it! Her cupcakes and cookies are also incredibly delicious and phenomenal. I honestly end up ordering extra so i can have more for me to enjoy after everyone goes crazy for them. There's no other person I would go to, her desserts are worth every single cent.

Cristal we will be back. Cake, Cupcakes and cookies were delicious…read more. We love the decoration on the cake, very creative .,, Our theme was princesses and frozen combination.. Thank you

I ordered a special cake for my granddaughters 24th birthday and the cake was baked a few hours…read morebefore I had to pick it up! It was so fresh and delicious! Everyone loved it, even my son in law who usually doesn't like cake thought this was excellent! It was the BEST cake I ever had and everyone at the party agrees! THANK YOU

Palermo's is always my go-to, when it comes to cakes and sweets. There is plenty of parking and the…read morebakery is kept clean and bright. The staff members are ALWAYS friendly, helpful, and quick to check you out. Palermo's also serves wood fired pizza, salads, deli and breakfast items, as well. Don't hesitate to stop into Palermo's. I guarantee, that you'll leave with something sweet and/or a full belly.

I don't usually go to the Rutherford Farmers Market on Saturday but I was in town and decided to…read moretake a walk over. I was pleasantly surprised to see several new vendors. One of the new ones was Mermaid's Apron. They sell cute yummy little cupcakes. Great flavors, fresh, nice and moist and perfectly sized. I purchased two for $6. Blueberry with lemon buttercreme frosting and blueberry sauce. So good. The other was French Toast with maple buttercreme and "Bacon" topping, also delicious. I love the owners logo T-shirt - a cute Mermaid holding a cupcake the the two ladies who helped me were a wearing. They were also sweet and helpful. Worth making another Saturday trip to Rutherford!

Delicious cupcakes Beautiful designs and very tasty…read more Unique spot on an unassuming street

Beautiful cakes made fresh to order. They have amazing buttercream frosting. While a bit on the…read morepricier side, these cakes are beautiful and moist and not too sweet. Highly recommend for a special occasion!