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1 month ago
We invited Siem to present his Freedom by Design System to our leadership team at Drinkworks and found the session both practical and thought-provoking. The presentation challenged us to think differently about business growth, leadership, systems and the role of business leaders. Rather than focusing solely on revenue growth, Siem demonstrated how successful businesses create sustainable performance by reducing leadership dependency, improving accountability and building stronger operating systems. The content was highly relevant, engaging and immediately applicable to our business. Siem's real-world experience and practical approach resonated strongly with our team and generated valuable discussion around our future growth strategy. We would recommend the Freedom by Design presentation to business owners and leadership teams looking to build a stronger, more scalable and more valuable business. Stephen Hopkins GM Heineken Drinkworks read more
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0473 777 700
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https://co-advisor.com.au
From the Business
Specialties
Co-Advisor is an Australian business advisory and exit planning consultancy based in Greater Sydney, New South Wales. Founded by entrepreneur and business advisor Siem Veltstra, the company provides strategic advisory services to privately owned businesses across manufacturing, industrial, engineering, construction, and service sectors throughout Australia. Co-Advisor specialises in helping SME owners improve profitability, operational performance, governance, leadership structures, and long-term business value. Its advisory approach focuses on practical implementation, accountability, and operational discipline, supporting businesses through strategic planning, systems development, succession planning, and exit readiness. The firm works closely with founder-led and family-owned businesses seeking to reduce owner dependency, strengthen management capability, improve cash flow, and create scalable operational frameworks. Co-Advisor also facilitates advisory boards and provides guidance on organisational structure and business growth strategies. A key focus of the company is business succession and exit planning. Co-Advisor assists owners in preparing companies for transition, sale, or leadership succession through governance systems, operational maturity, and valuation readiness. Founder Siem Veltstra brings more than two decades of experience in manufacturing, industrial supply, and business operations before establishing Co-Advisor as an independent advisory practice.
History
Established in 2025.
After successfully selling the business in 2025, Siem founded Co-Advisor to help other business owners achieve stronger profitability, sustainable growth, operational excellence, and successful succession or exit outcomes. Having experienced the challenges of growing, managing, and transitioning a business firsthand, Co-Advisor provides practical advice grounded in real-world experience rather than theory. Today, Co-Advisor works alongside business owners and leadership teams to improve performance, strengthen management capability, build scalable systems, and create long-term business value.
Meet the Business Owner: Siem V.
Hello, and thank you for visiting Co-Advisor. I'm Siem Veltstra, founder of Co-Advisor. Having spent more than two decades building and leading businesses, I understand the challenges business owners face every day, managing people, improving profitability, controlling cash flow, planning for growth, and preparing for the future. My passion is helping business owners gain clarity, confidence, and control over their businesses. Whether you're looking to improve operations, strengthen your leadership team, increase business value, or prepare for succession or sale, I provide practical, honest advice based on real business experience. I believe every business has untapped potential. My role is to help you identify opportunities, overcome obstacles, and create a stronger, more valuable business for the future. I look forward to learning about your business and helping you achieve your goals. — Siem Veltstra Founder & Director, Co-Advisor
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