There are times that in places where you least expect it you will find the most cutest coffee truck…read moreserving the most amazing coffee.
After having been selected as number 4 of Yelp's Top 50 most prolific Elites of 2025, a year when I was also awarded the Yelp Triad Squad Photographer of the Year Award at their Yelpies 2025 Award Ceremony, an event that honored the highest-performing Yelp Elites, and where last year I was awarded the Yelp Triad Squad Yelper of the Year Award, I decided that this year, as an All-Star Yelp Elite, I not only wanted to be the first to discover new restaurants and businesses, and bring them to the attention of the public, but also to uncover those found in hidden paths that for one reason or another have not reached the public in its totality. And the Covenant Coffee Company coffee truck in, Southwest Roanoke, Virginia, is a perfect example.
This locally-owned coffee truck, lauched a couple of weeks ago by Jeff and Meredith Baxter, will be permanently parked on 1917 Franklin Road close to "George's Flowers" and near Greenway Park. The business originated from the owners' 12-year dream, aiming to serve high-quality coffee while supporting the local community and small business ecosystem in Southwest Virginia. Baxter will source his coffee from roaster Philip Hatter at Gladheart Wine & Brews, and will have housemade syrups that can be added to the coffee to create masterpieces of quality coffees at significantly lower prices than Starbucks. Although they expect that most customers will be for to-go orders, they have picnic tables set-up adjacent to the trailer, for customers who wish to enjoy their coffee on the spot.
This morning as soon as I found out about this coffee truck and provided the information about it to Yelp, I headed in my pearl white Lexus to go try it out. When I arrived I parked my Lexus in an open space near the coffee truck and walked over to the trailer where I was immediately greeted by the owner Jeff, who was very friendly and welcoming. He showed me the coffee and tea menus, and also told me that for now they are also carrying Croissants from Bread Craft Bakery, and depending on the customers' demand for other eating products, other items will be introduced in the near future. I ordered a medium Iced Mocha Coffee with a Chocolate Croissant. The coffee tasted amazing as well as the Chocolate Croissant. At that time of the day the sun was somewhat bothering but hopefully he will have sun umbrellas with the picnic tables or something else to provide shades to the customers to be able to better enjoy their coffee there. While I was there, many other customers stopped by to purchase coffees and take them with them. The establishment also had stickers, t-shirts, and caps with the name of the place for sale. With its close proximity to the hospital, hotel, sports ground, and flow of traffic, I anticipate that they will be a total success. I highly recommend this place and encourage all of you to give your total support to this family-owned local business.