Gina C of Diamonds International, name code 61N4-C0, took wonderful care of us. We bought an Alexandrite and Diamond Ring for my wife while on a Disney Cruise, but it needed to be resized. When we got home, Gina called me on the phone and explained the whole process to us. Then she walked us through every step of the way to having it prepaid FedExed to their facility, then it was returned via FedEx, and it fits beautifully. We got off the ship on May 15th, and just got it back today, 26 days later. This was a great customer experience. read more

Diamonds International - Jewelry Near Me - Playa del Carmen, ROO

I bought from them in April of 2026 and when I came back to the USA to get it tested turns out they were selling fake gold couldn't get my money back from them read more

Been a customer of Diamonds International in other places. Left this place due to high pressure sales tactics employed by salesman. You normally get hounded in a Diamonds International, but not at this level here. Also felt like their prices were way too high. read more

Diamonds International - Inside - Jewelry Near Me - Playa del Carmen, ROO

See all

VALUE! Is a 0 . I returned to the pieces that amounted to $10,000 . And usually when you return something the money is put back to the same way it was purchased . In this case they sent me a gift card for $10,000 ! There's so many negative reviews about Diamond Internationals . We really need to get a class action lawsuit against this company . They're not upfront with the return policy. And when you try to return something they repeat the same thing over and over again . And I'm sure if you had a problem with them you know the phrase . We do not take returns back because of remorse . I have no more words . If you have been wronged by diamonds International please contact me my email address is dermtech707@yahoo.com read more

Diamonds International - One of the pieces that is currently broken. - Jewelry Near Me - Playa del Carmen, ROO

Over hyped, not really any huge savings. But you don't pay taxes or duty on all purchases. Please don't accept the first offer they provide you. Walk if you think the number is too far from your magic number. read more

This outpost of this ubiquitous Caribbean jewelry store is exactly what you expect. It is designed to efficiently separate cruise ship passengers from their money quickly. The theory is they will not be back to ask questions or return anything. That said, you can find some incredible deals, particularly if you are staying several days for diving, as we were. Just point that out to the salesperson (that you'll be around several days), and the price will drop and the service go up. Walk away like a Middle Eastern bazaar if you have to, and you'll get the best deal. Mostly these folks offer really great prices, but often don't explain gem ratings, if it's lab-created or natural, or explain quality of watches unless you ask. When you ask, it has to be almost an obnoxious interrogation question to get a full answer. Much of their offerings are mid-range gemstone quality, and sometimes lab-created versus naturally mined. It's not Cartier but it's not Zales either. Like Goldilocks' bed choice, this price/value ratio is juuuuust right. After some bargaining, and theatrical "I'm walking away almost out the door" moments, they gave me a spectacular deal on a Tag Heuer watch (I'm kind of a watch freak) and a sapphire bracelet for my aunt. If you press them, they'll give you full documentation on the stones and the watch. The place is geared to fast cruise ship passenger decisions, so they need some reassurance you're not just killing time. In theory you can return it to any of their outlets if needed, but you'd have to go at least as far as the Bahamas to do that. Be sure of what you've got before you leave the store. read more

Diamonds International - Jewelry Near Me - Playa del Carmen, ROO

See all

I've bought from this store in the past and was happy with my purchase. This visit, I honestly just wanted to browse and the sales associates were happy to let me look without pressure. They also gave me a bottle of water even knowing I wouldn't make a purchase. They have some great deals and this location has some very friendly employees. It's also centrally located in the shopping area. read more

Throughout the years we have purchased several items at various Diamonds Internationals throughout the Caribbean. We have always had professional and friendly service in most instances. We have not had to return or replace any items so no experience with that. On a recent trip to Cozumel my husband wanted to purchase the new Tag Heuer electronic watch. At the first stop they quoted a price but did not have the color band he wanted. When we went to the shop they stated had the correct band the price had increased quite a bit so we were a little put out and ended up not making the purchase. Several different stones, diamonds, gold, silver, you name it they have it. Variety of prices and items available. Always fun to take a peak at all the sparkly pretties when near one of their stores. read more

Avoid Diamond International, if you are wanting to buy jewelry use a trusted jewelry store that is close to home. Diamond International sold my mother what appeared to be a gold necklace.. After making the purchase they "took the necklace in the back to clean and package it." Needless to say the necklace my mother received was a little different.. A thin layer of gold over aluminum! Diamond International refused to respond to any of our emails concerning this bait and switch.. In the end we shipped the fake necklace back to Diamond International and had our Credit Card company reverse the charges. read more

Pressure pressure pressure Any item we looked at a person followed us, put it on us, asked us to buy it! The salesperson gave us prices that ranged from double to half as we refused to buy an item We became claustrophobic and felt like we were being stalked the whole time I think showed us additional items beyond what we were even interested in so as we left the store the prices and all the items all of a sudden plummeted No thank you read more

Extremely friendly even though I wasn't purchasing anything. The staff was very nice and answered all of my questions with care. I'm very grateful for their. It was my first time there and they just made it so welcoming that I longed to purchase something but at the time I was unable to. read more

We have bought from DI before we cruise a lot and own a vacation home here in playa. Today I was waiting in the shade in front of the store next to the door waiting for my wife with my 5 year old and my young niece I was asked to move out of the shade into the hot sun with the children. Ok fine you want to treat a customer like trash that's fine I will never go back. read more

Beware, very dishonest people. Was negotiating with manager Danny for Tanzanite earrings in Mexican Pesos (4175) which was equivalent of $220.00 in USD. Sales clerk C. Valor very cleverly put her finger over the USD on the sales contract. So imagine my surprise when I returned from trip that my credit card was charged $4175 USD!!! That's over $2000 per carat for 1 carats each earrings! The finest diamonds don't cost that much per carat. BEWARE, BEWARE, BEWARE. AVOID DIAMONDS INTERNATIONAL! read more

Bought diamond earrings today during a stopover on the Norwegian Jade... I've made several purchases at Diamonds International over the years... Today was the easiest transaction yet. Miguel Castillo was great!! read more

We had purchased a beautiful blue & white diamond ring a few years at Diamonds International. One of the prongs broke & I lost a small white diamond. I brought to the Playa del Carmen location of Diamonds International, while I was vacationing. The sales associate was very kind & tried to be helpful, but it went down hill once the manager was brought into the picture. I was told to go Cozemel to get it fixed. He wasn't capable of completing that task. I could tell he was being dishonest by the way he was speaking & behaving. Even the sales associate seemed embarrassed. The sales associate asked if he could bring us water, the manager elbowed him & said no, the poor sales rep looked so confused. The manager said they were out. I had to laugh at how ridiculous he was being. I was so disgusted, I told the manager I would take my ring to Cozemel & that's where I would purchase my matching earrings & necklace. He lost a big sale for his store that day. It was Sunday & nobody was in his store. No cruise ships coming in either. I decided to go back to the states & get my ring fixed & buy my necklace & earrings there too. I'm concerned by the lack of integrity of Diamonds International & the people they employ. Which is a shame, I've purchased many items through the years for myself & family members, but I won't anymore. read more

We were recommended to Diamonds International by the cruise line. My fiancee and I purchased a crown of lights ring but one of the stones fell out in less the a week. DI refuses to refund our money despite their "30 day guarantee" They want us to send it to NYC for their "experts" to evaluate it or give us store credit.... There is a reason they do not sell in the US. Buyer Beware read more