I went to DNA footwear on smith today and as soon as I entered I was greeted with a big HELLO. Even though Kim was busy with a customer. He took care of several customer, but you never felt neglected. It was a pleasure to shop there and I think Kim stole the show. He was amazing and I will definitely go back. Love the sneakers I bought. One suggestion I have, more bright color, like red for Birkenstock. The colors were a bit plain. read more

This is just about everything you can ask for from a shoe store: Well curated, high quality selection. Good music to listen to while you shop. Places for me to sit when my wife takes too long. Dog treats for the pups that come in with their owners. Excellent, friendly, efficient customer service (shoutout to Abby). Decent sales to mitigate the prices you're inevitably going to pay in this part of Brooklyn, as well as a nice 10% discount if you bring back the tote bag you get when you buy a pair. Between my wife and I, over the years we've bought sneakers, slippers, socks, everyday boots, wedges, heels, snow boots, and more. The heels look better on her than me, but that's not on DNA, it's more likely due to my short legs (my DNA, I suppose). read more

DNA Footwear - Shoe Stores Near Me - Brooklyn, New York

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10+ stars for Nir. He's always so pleasant, helpful and friendly when I come in. Great selection of shoes as well. read more

They offer a great selection of style and brands. The store is always neat, clean and shoes well displayed. You can always find something unique and a pleasant surprise in the sale section too! read more

Lately I've become conscious of how much I rely on Amazon for every little thing and how much that must hurt the local chains and small businesses. With that in mind, when my 5 year old went through yet another pair of Natives (rubber shoes that ALL the kids wear these days) I stuck my phone back in my pocket, took my kid by the hand, and marched over to DNA (around the corner from the playground we were hanging at) and low and behold a section of Natives in a variety of colors! Not only was the selection good but the price point was comparable to Amazon (which again made me feel guilty about the last gazillion purchases). No need to order multiple sizes to see which one fits. No need to wait those pesky 1-2 days (I'm an impatient millennial!). Plus amazing staff with infinite patience for my indecisive kid. I'm sure we'll be back in 4-6 weeks, the life-cycle of a kid shoe... read more

We need to talk about Abbey's phenomenal customer service. She helped me in my time of need. I was having a wardrobe malfunction. Basically desperate. She completely saved me and is my guardian angel. She deserves a raise, bonus, time off, and more. I will definitely come back to shop because of her. Thank you!! read more

I came here on a Saturday afternoon and saw a 25% Memorial Day sale on the door. When I entered, it looked a bit crowded with children everywhere. I wanted to get some sneakers for my son but nobody greeted me nor offered me any help, so I ended up just leaving. What a shame. read more

This is my favorite shoe store! They are very helpful and they have a tremendous variety of hip for all ages, comfortable shoes. Their selection has pinpointed New York City tastes with accuracy. They have stylish shoes you can actually wear in a city where everyone walks. They carry Some European footwear (which is superior) for decent prices. The prices are fair because these are shoes that will last for years and would not be found in bigger, better known shoe stores. It's a wonderful store! read more

Great service wonderful shoes and sneakers to choose from... But there was sales lady she was so kind and helpful to me... I was looking for a pair of all white reebok classic in the stors but they didnt have it she took the time and found it at a different location and found them i was so happy she order it she even got them to bring it in by sunday ..... now everytime i go back to the store ill look for and her help because she knows exactly what im looking for...... I believe her name was mickey.... Hope to have her help again as a regular customer read more

Seriously cute shoes at decent prices. I got a pair of flats here in October for an event that have turned out to be one of my favorite pairs of shoes. Lots of different brands. CCs accepted, but make sure to ask about their return policy if you aren't sure about your purchase. Affiliated with "something else". read more

I didn't have a good experience here because I didn't get the high quality product that I paid a lot of money for and I don't think correcting their mistake was a priority. PROS: 1. They have an interesting selection of shoes. 2. The price range varies. 3. The location is good. Fairly easy to reach. CONS: 1. You cannot get a refund. You can exchange or get store credit within 30 days of the purchase. SO THOROUGHLY CHECK SHOES BEFORE YOU LEAVE THE STORE. MAKE SURE THAT THE FIT AND THE SIZE IS PERFECT. Don't feel pressured. 2. From my experience at this store, this increases incentive to make a quick sale rather than make sure you are a satisfied customer. 3. They don't have a reliable stock of sizes. They may be able to call another store and see if they have any. However, more often than not they may not have your size soon after they get a shipment of shoes. I guess its a small store so they just don't get a lot of shoes and they are located in a high traffic area. 4. They also don't know when they will get the shoes you want or if they will get the size you need anytime soon. So exchanging is limited to the at times scant stock of sizes that they have in the store. read more

I came with my children to buy them new shoes for the fall--for what can often translate into a pretty hectic experience. However, the manager Brian was the sweetest, most patient and friendly person to us. We bought two pairs. I would come back just to be helped by Brian again. He made the whole experience 100% more pleasant. He was helpful yet never obsequious, laughed with us, and was well informed about the store's products and a total pro. He even recommend a pair of sneakers on sale for our son that was his size and that we hadn't noticed. We bought them! read more

The shoes are nice, but please note that they have a tricky hold policy. You have to buy the shoes over the phone for them to truly put them on hold for you. I had a manager at another store call to put a pair of shoes on hold for me (the last pair in that size and color). When I went to get to this location, I was told they had been sold and I hadn't properly had them on hold at all because they weren't paid for. Had I known, I would have paid! The employees were not especially apologetic and didn't offer to check other stores for my size. read more

Although they had just officially closed for the evening, the very friendly staff of DNA Footwear allowed me to purchase a pair of sandals when my own flip flop broke as I was walking down the street, helping me avoid a barefoot stroll through Brooklyn. They were very kind and accommodation. Cute selection of shoes, too! Thanks, DNA! read more

I love this store, especially fun to shop in their sale section. Also, especially great is their customer service. I had a pair of Tretorn shoes that disintegrated (fault of the brand, not a fault of DNA), and the DNA manager was SO helpful. I was able to get store credit! I love DNA Footwear! read more

Ehh they could do better. A lot better. The girls who work here are nice and most often attentive to the customer. But they never have any shoes in stock. Never. And I'm an 7.5 - 8. That's a common size to have in stock. Or, at the at the very least, definitely on consistent reorder. They definitely have a great selection of cute shoes and a ton of brand names, but I feel like its been a terrible trend of theirs to never have various sizes in stock. If they don't have your size, check Soula or Something Else. The girls will offer to call the DNA in park slope to see if they have the size you need, but save yourself an extra trip by checking out these two stores first. read more

The staff was so unbelievably friendly! I really like popping in to see what sort of trends are happening in the neighborhood. But I am giving it 3 stars. Why?! DEM PRICES! It is best to make a note of what you like and look online for it. You can get it 10-20$ cheaper. I understand they have to pay rent but--GOOD LORD-- it's overpriced. read more

What a great store in Bococa. Wonderful selection and great customer service. Nir was so helpful that I not only bought a pair of shoes for myself, but my wife ended up getting a pair too. Definitely a personal shopping experience by small business owners who care without making us feel rushed or pressured. Recommended for everyone. So glad I found this place. read more

The bags here are super cute!! Sales associates are friendly. :P I am a little disappointed that they don't have many desert boots to choose from... It'd be great if they could have some more interesting shoes~~ read more

DNA , Great shoe store. low prices with a unique variety of big brands on male shoes. Excellent service, non pushy and friendly staff. Alyssa was vary helpful. I would shop there again. read more

I come here basically every other week to find some cute shoes for my daughter and I like this place Ladies are very nice and welcoming ,got some few things to return and ordered back because the size was to small (they gave me call to pick it up ) Thank you:) read more

I always walk in here hopeful and see a lot of shoes I wish I could wear... I say "wish" because I wear a 10 (which is evidently now considered massive?), and apparently the largest size they seem to carry in anything never exceeds an 8.5. Also the prices even on sale items are kind of absurd. I'll stick with DSW. read more

Arright, arright. My review of the Park Slope DNA location this past summer was less than generous... and because of the lame experience I had there, I hadn't been back and was in fact not-recommending DNA. Well, as it turns out, I couldn't find new work shoes anywhere else on Smith Street today, and nearly ended up buying two pairs of shoes at DNA... but ended up with one. Lemme give you the DL. The people who work here are... not my type of procurers of customer service. They are friendly, but verge on pushy and I never feeling like they're paying complete attention. I have legit concerns about shoes, as I fractured my heel a couple years ago, and it never healed correctly. I need some major arch support, yo. I told one of the salespeople this, and was disppointed - because I liked him - that he referred me over to another employee, who supposedly knew about these things, but spent three seconds helping me and seemed more interested in her sale than in my shoe-issues. She ended up recommending a pair of shoes that seemed okay, but ended up looking really ugly on (not her fault). I felt like she recommended them because she wanted to sell them more than any other reason. I ended up trying on and liking a similar (but way cuter) pair of shoes... and reluctantly forking over $100+ for them, since I have about three seconds of patience for shopping and even less amount of enjoyment for doing so. I was actually quite beside myself when another employee came out with a pair of kicks I have been looking for FOREVER (see my review of Park Slope DNA, ahem), and excitedly asked if she had them in my size. She told me yes and then came back with a pair about two sizes too big. I ended up trying on a different color to see which size fit me (exactly the size I thought, booooo), and the employee, who really was very nice, offered to order them from another store (Park Slope hahahahahaha, touche - this is where they did not have them last time I looked). I almost had them ordered, but then felt 1. glutenous (Marxist goes shopping!) and 2. like DNA kinda sucks for never having what I want and always having weird-ass customer service. So I decided to hold off. If they'd had them in the store, I would have happily dropped $55 on the shoes I've been lusting over forever. I dunno, DNA. Sure, I'll tell people where I got the really adorable work shoes I bought today, at your location. You have great shoes, all of them are really adorable! Your customer service always rubs me the wrong way, though, and those elusive black on black lace up Vans in men's size 7... seriously? I dunno. :/ read more

Excellent selection of shoes and boots. The manager Bryan went above and beyond to help me get my girlfriend boots for the holidays. I asked him if he could say they were out of her current size and he went to the stock room multiple times with different styles, bringing up a size bigger each time so I could buy her what she wanted as a surprise. This is how customer service should be. He hooked me up with a 10% discount on top of all that. Great manager, great customer service, great store. read more

Nice shoes. Appalling customer service. I bought a pair of shoes and then realized less than an hour later that they were a size too small. I took them back and they did not have the next size up but refused to refund my card saying they only offered in store credit (not even online.) read more

Great selection and has fantastic sales. The staff are great and attentive, but service can get less steady when they are busy. Extra shout out to Si and Taylor who were exceptionally helpful to us! read more

We had such a pleasant experience shopping with Emmy's help. Beautiful shoes and great service. Great price too!!! I highly recommend it.

The customer service is excellent and super friendly. Joane was extremely helpful and held a pair of shoes for me for over a month! I will be coming back to shop for fall boots next month. read more

We buy all our shoes at DNA. Alyssa is great! She is an incredibly helpful salesperson. My whole family bought shoes today. We will definitely go back. read more

Abby and Takeya were absolutely amazing and made my shoe shopping experience awesome! I was a bit shy and nervous due to my huge feet, and they made me feel extremely comfortable and inviting, I will definitely be returning and making more purchases here. They even stayed later beyond closing hours to help me and didn't make me feel like I was being a bother to them. This is honestly my best shopping experience if it's possible I would give them 10 stars. read more

Not too bad of a shoe store, they occasionally have sales that are pretty great. The staff is helpful and friendly and offers honest supportive opinion when you are in serious consideration of buying something. The only draw back is some pairs of shoes are way overpriced while others are the same exact price in every store. I also wish they had a bigger men's selection . read more

I've been to this place several times, but it was always with my friend who was shopping for a pair of boots. I finally came here for myself when I was on the hunt for a pair of 1460 Doc Martens. They didn't have my size in men or women's. I even tried on larger sizes which partially fit. The sales guy was really friendly and we had a nice conversation about boots. We both noticed that the mens 1460 Doc Martens leather upper was of better quality than the women's, we discussed how I could possibly get the boots to fit better. I asked my friend to take her insoles out of her shoes to try them in these boots. I even carried a pair of thicker socks with me to try these boots. While all this is going on the sales guy didn't mind that I was trying insoles and changing socks or whatever. Hey, my feet are CLEAN. After all attempts failed, he tried to help me find another pair of leather boots in my size with my style. He picked some nice ones which showed he picked up on my kind of style, most sales people just show you anything. He also tried to match my price range, showed me a pair that I liked but didn't fit well which was the same pair he was wearing and he rocked the look in those boots. It was a pleasant experience but I still had to leave empty handed. What can I say? I am picky with odd sized feet. But the sales guy did his best. I wish they would carry and keep in stock more sizes. read more

The choice in the shoes is ok, but I'm very upset about the staff who is terribly rude. I thought I entered a shoe store in which trying shoes on is just normal, trying different colors of a same model to check how it'give with my skin color. But it looks like the salesgirl didn't agree with and found it was a reason enough to be rude, like leaving while i was talking to her, leaving while I was signing my ticket of credit card. I'm French and have always been living in Paris, so I've met a couple of assholes, and I usually don't write any review even when shops or restaurants should be endorsed for being so bad because usually I'm nice enough so people don't get to that level of rudeness!!! but when I am in such a regular position as "I'm going to a shoe store to try on some shoes" and receive such an unacceptable behavior, I felt I had to write something! Yes I bought a pair of shoe, but only those I know it would take me time to find somewhere else. read more

I don't generally write reviews, but I have to say this place provided exceptional customer service. The store had just closed and I really wanted to try on a pair of shoes that I was eyeing since the night before. They opened their door and allowed me to purchase those cute shoes I desired. They didn't rush the process and continued with great service in spite of them all wanting to go home for the evening. I would recommend this place to anyone. I would come back if I was in town. I'm from CA so I would go as far as to order from them online. read more

Thank you DNA staff for calling around to other location until you found my daughter's favorite sandals!

I wish I could give this place 10 stars!!!! Everyone was super nice even greeted me at the door ! Just when I thought all hope was lost I find dna!!! They have an awesome selection of shoes and great prices the manager Bryan was super helpful even offered to order my shoes to a near by location to accommodate me ,I couldn't stop trying on shoes,I walked out of there ready for the summer with the cutest sandals !! If you want good quality and super cute shoes then Dna footwear is the place to go read more

This was the BEST experience I ever had in a shoe store. I walked in just as they were closing on a Saturday night and the entire staff greeted me with a huge hello and smiles all around. I came in looking for winter boots that were warm, stylish, waterproof and not too expensive. It's late in the season so it's really hard to find many options and sizes in stock. They just received this terrific boot and were so excited to show it to me. Milana took her time to bring me many options and talk me through my concerns for what would make the best boot for my needs. It's rare to receive that kind of attention and thoughtfulness anymore - it was so refreshing. I was going back and forth on 2 different sizes and all the sales people offered their opinion, help and patience. I spent more time there than I should have, tried on the same boot many times, and never once did they make me feel like I had to rush or that they wanted to go home. I wanted to know each one of their names so I could be sure to mention them in the review. Milana, Regi, Cassandra, Denise and manager Bryan, who is a terrific manager because his entire staff was friendly, knowledgeable, kind and pure joy to be around. As they say - it stems from the top. I will always pop by DNA Footwear so I could continue to support a company/store that is well run and cares about customer service in way you rarely see anymore. read more