Always the best selection and great sale items too! Family favorite store! Friendly and helpful…read moreemployees!

Love this store we visit every year. They have the Softest sweatshirts, and shorts ever!read more

I can distinctly remember the experience of trying to purchase an iron-on t-shirt on the Wildwood…read moreboardwalk in the 80s and 90s: dance music blasting out of every store, "that guy" standing outside, hooting and hollering at all the girls and boys walking by, trying to lure them into the store to buy something. And then the negotiating would begin. It was next to impossible to get these places to tell you what the final cost of your t-shirt would be until after they pressed it. That $5 t-shirt advertised on the wall would suddenly skyrocket to the $20, maybe more, depending on what decal you selected, and then another few bucks to wax over the print so it would hold up in the wash. Of course, none of these costs would be disclosed to you until it was too late, and oftentimes they'd try to rope you into buying a second t-shirt for a discounted price before giving you the tally for the one you actually wanted. It was an experience that left you feeling dirty and far poorer than when you first walked in. So when my kids asked me if I would buy them t-shirts last week as we walked the boards, I was quite leery. Even worse was the idea of trying to buy them in a store called Deja Vu. But this store looked as good as any. No loud, obnoxious club music blaring away, and "that guy" was nowhere in sight. A friendly Russian girl was the only person working in the store, who greeted me without immediately launching into the hard sale. Apparently, the shady practices of the past have given way to far more straightforward pricing: all blank t-shirts are priced as marked and any decal is free with each purchase. $5 more if you want the wax protection. In the end, I escaped unscathed. Two $9.99 t-shirts, each with a decal of my kids' choice, plus the $10 to protect them both. That latter part may very well still be a scam for all I know, but at $15 a shirt, I felt like I got a good deal. Would have cost a lot more 20 years ago, believe it or not. #progress

This is the smallest Burlington I have ever been in…read more It is organized, sometimes a little over filled racks, but well managed. I have gone in not really with a set thing in mind but just to look and have come out with something that either smelt great, looked delicious or found something super functional for my space. Some items are a bit pricy for the genre of store but I just move on down the rack. Customer service is pretty good too. Have not run into an unhelpful employee yet.

I stopped in this Rio Grande Burlington since it's new and close to Wildwood…read more I'm glad I did. The place is nice and full with tons of surprises. It's a well stocked store I'll be back.

This beach themed clothing store mostly carries there own brand of clothes. The quality of their…read moreclothes is very good and the prices are about average. They constantly change their merchandise but still keep the favorites in stock. I would suggest grabbing a hooded sweatshirt and don't leave without a blanket. The blanket is extra large and made from the same material as the sweater (perfect for a winter night at the beach).

Great store with quality products. Customer service is top notch. Highly recommend stopping in.read more

As a local, these kinds of stores feed off of tourists who don't know that the sweatshirt, indeed,…read morewill be whatever price they say BUT they'll tack on extra for the decal and service they provide. Be extra careful if they try to throw in a deal that's too good to be true or if you visit, an employee immediately asks you if you want that decal. Be firm, they do try to pressure you. One of the worst scams in Wildwood boardwalk stores.

Horrible I will never go in there again total ripoff they charge service fee and credit card fee…read moreand I paid cash if you're going to charge those fees then you should post it so your customers can see it and then you ask for a receipt they won't print you a receipt they want to text it to you and by the time you look at it you're out of the store and that you can do about it I would rate this story -10. Then you question them and they want to go quick enough so that you can't understand what they're saying and then you get aggravated and just say and you walk out. Very poor way to do business but people that do business like that never succeed eventually they'll fail!!!!!!!

They are a bunch of con artists. Sign outside says everything $10, worker inside said same. All you…read morehave to do is pay for the print. They proceeded to charge and exorbitant amount for each sweatshirt and the cost of the prints. After a heated discussion and being told they can't refund they eventually refunded us back to adjust the price to $10 a sweatshirt. Although math still isn't right, I cut my losses. Our total came to $437 for 4 sweatshirts. They do not give you your total until after they print the sweatshirt. Horrible experience! They wouldn't let us keep our receipts after the "refund" unless we signed a paper stating we were taking the receipts. I have never in my 40 years living in Jersey and going to the shore come across such crooks.

This place is a scam. Advertised that everything in the store is $10. Go to check out and the decal…read more(for a SMALL kids shirt) was $26 in addition to the $10!! Stay away from this place.

This place is horrible. They sold defective earrings and won't let me exchange them for another…read morepair. The earrings are still on card they came on. I will never shop here again. Since they bought Marcellina's their merchandise went down. The one lady in the store who sees all the time wouldn't even help she walked away.

From the owner: A unique boutique carrying women's apparel, purses, jewelry, accessories, home decor, and so much…read moremore! Carrying beautiful brands such as John Medeiros, Kendra Scott, Brighton, and Spartina.