Kind of like one of the other reviews indicated ... there isn't a ton of shopping in Fort Payne,…read moreand the fact that they have a store that carries these brands is pretty cool. Good brand named stuff at a price point that is probably pretty fair regardless of the area that you're in. Sale items are actually a really good deal. We didn't buy anything, but the staff still interacted with us, kind of nice that it didn't require a purchase to get a thank you for shopping there the day we went in. I wouldn't hesitate to return to this location if we found ourselves out and about shopping in this area in the future. Would recommend this location to others as well.

Staff was kind and knowledgeable, store was clean and organized but they carry alot of name brand…read moreitems so everything is pretty pricey. A good store if you can afford it.

This clothing store in the heart of fort Payne is great! Great clothes for teens, and good gifts to…read moreget for friends! The check out lady was very friendly, and nice! Love Ashe clothing and everything about it!

Ashe. Clothing is still as wonderful as ever--and maybe even more so! The owner is fabulous! She…read moreknows the latest trends like the back of her hand. Ashe now has sports bras, tanks, and leggings, and swimsuits, by the way! The clothing sold is a little pricier than it used to be, but the sales here are so good that you end up getting a great deal in the end. If you love jewelry, LOOK HERE! There are tons of super cute and stylish necklaces, bracelets, earrings, and rings. This is definitely your one-stop shop for fashion in Fort Payne. Remember to take the men in your life here, too! There are lots of options for the guys.

Love this store! They carry great brands that you can't find anywhere else in the area, such as:…read moreFree People, Frye, Articles of Society, Vineyard Vines, Kork-Ease, Aviate, Jack Rogers, and Vera Bradley. They have the best shoe selection and I love their jewelry too!! I think every time I walk into this store, I immediately see at least 5 pairs of shoes that I love. They also carry nice men's clothing too! Lindsay, the owner, is so sweet and does a great job keeping the inventory current and up with the latest styles and trends. If you're in the area you should definitely check it out!!

Meh. I went in this store recently and was not impressed. The clothes are mostly too *boutiquey*…read morefor my taste (you probably know what styles I am talking about). There was a decent jewelry section and shoe section, though. Unfortunately everything is on the more expensive side compared to similar shops in the area. Additionally, while I was shopping, only one of three employees acknowledged my presence.

This is the most favorite spot to buy cradles to go on my mom and dad's grave and my stepdad and…read morethey have very nice clothes to choose from and shoes and boots for both men and women I love going to the store