East is one of those stores that you could pass for a month of Sundays and never go in to because you have (or at least I have) this image that it's a little frumpy and frilly not to mention expensive, perhaps for the more mature lady.
Well, I decided to set my assumptions to one side the other day and take a look around. But to be honest with you, for the most part my opinion hasn't changed. However, if you're in the market for 40s style tea dresses a la Eva Peron you might not be disappointed; some of them are down to £20 in the sale. read more