Unlike the higher end Armani Collezioni boutique across the street, Emporio Armani looks far less formal and more welcoming to a regular person, with an open entrance from the street and no strict looking doorman. The shop is very spacious with items displayed in four rows with plenty of space in between, and no matter how many customers are inside (and there are usually quiet a few), it never feels crowded and allows for easy browsing.
In addition to the Emporio line, this shop sells a significant number of Armani Jeans items too. The focus of these lines is on more casual and trendy clothes, although their suits section is pretty sizeable as well. For those who favour more conservative clothes, they also have much to offer, as their items range from the most recent fashion innovations to much more classic attire. The official items often have a trendy approach to their design as well; this, however, doesn't ruin the intended refined appeal, but merely adds a glitter of modernity.
It's generally a good place to buy high quality casual clothes and smart casual suits and jackets. Prices are lower than at higher end Armani lines, but still considerable. Given the generally good quality and creative designs, it is pretty good value. read more