Summary: Department store with some interesting brands worth browsing. Slightly smaller but…read morebetter curated than Magazin. Enjoyed Holm's Kaffeebar while I shopped around the store.
Atmosphere: Everyone's going to have an opinion on this. I would say, this department store is between Macy's and Sak's in feel (Use NYC as reference). If you're from Asia, it's a bit like a Sogo, with "cooler brands", but not uber-trend. Curated, slightly higher price point than Magazin, which I think of as a Macy's, but a lot of overlap. While both have a coffee shop, somehow I like the format of how they worked it in better here.
Check out:
Bags: There are two bag stores on the ground floor that are worth checking out. Veloris is a Denmark brand. Very masculine very leather. Not my deal, but I could see someone really wanting this particular look. There is another little separate purse brand. Quite structured. Worth a look.
Lingerie: Better selection, particularly of Simone and Perele. I can't say it's larger. It's simply better curated.
Other floors: A lot of British brands. I quite like. They had a few nice Dune pieces, which I had not seen at the other stores.
Swimwear: This is where the store got me. They have two brands I hadn't seen at other spots. Relative to American stores that are all skimp and no help, the design here is more practical, even in the two pieces.
Staff: I found everyone very professional and friendly. They stayed close to the dressing room area and were available for changes in sizing. This speaks to the organization of the store, i.e. the right number of people for each little alcove.
