Specialties
Formula Marketing is a San Diego marketing and PR agency built for businesses that want measurable results, not vanity metrics. We pair senior strategy and creative with AI-powered tools to grow restaurants, hotels, real estate, tech, and destination brands.
What we do: social media management and content creation, Google and Meta ads, SEO and blog content, public relations and media outreach, branding and website content, event marketing, and monthly performance reporting so you always know what's working.
Hospitality is our home turf. We've built citywide destination platforms like Gaslamp.org and Discover Mission Bay, and we work with San Diego restaurants and hotels every day. We know what fills tables and books rooms.
Founder & CEO, Sara Spark has spent more than two decades helping San Diego businesses grow, from citywide destination marketing to restaurant launches and hotel campaigns. She founded Formula Marketing to give local brands agency-level strategy without the agency runaround.
History
Established in 2008.
Founded by Sara Arjmand, a local graduate of the University of San Diego and a passionate advocate for societal change, Formula Marketing has played a pivotal role in revitalizing struggling restaurants, turning them into sought-after dining destinations. With multiple awards and a proven history of success, Formula Marketing is experiencing rapid expansion while consistently demonstrating its value to clients. Setting us apart from the competition, we offer comprehensive services as a one-stop solution, crafting much more than just an online presence. Specializing in all facets of digital marketing, we have the expertise to establish a brand that not only enhances visibility but also drives revenue across various platforms. Leveraging our seasoned team and data-driven strategies, we guarantee increased foot traffic, reservations, and revenue for your establishment.
Meet the Business Owner: Sara A.
Following her graduation from the University of San Diego with a degree in Business Administration and a minor in Marketing, Sara Arjmand embarked on a journey that would revolutionize the marketing and hospitality sectors in Southern California. As the CEO of Formula Marketing, Sara has channeled over 13 years of deep involvement with the Gaslamp association and her service on the special event committee’s board to craft targeted marketing strategies. Her entrepreneurial flair is evident in her founding of Formula Marketing SD, dedicated to elevating the hospitality industry, and DowFin Insurance Agency, initially aiding college students and now serving small business insurance needs.