First and last "experience" in this theater after a nearly 3-hour Nolan movie that left me with a…read morestiff neck. Either number the seats, or get rid of the armchairs that are completely unfit for an experience you're trying to sell as premium.
I'm okay with paying €18 for a superior audiovisual service, fine. What I won't tolerate, having paid that price expecting a "superior audiovisual experience," is being given seats where you view the screen from a side angle with your head completely tilted back because you're barely two meters away from a massive screen. If you don't want to assign seat numbers, DO NOT SELL tickets for spots that are anti-ergonomic, especially for long movies. Get rid of those armchairs and sell fewer tickets, but make sure the remaining ones meet a minimum standard of decency.
You can't expect people attending a 4:30 PM show to spend an hour and a half waiting in line under the scorching JULY sun just to "fight" for a good spot in the auditorium. I certainly wasn't willing to do that, and that's how I ended up with neck pain that's still bothering me the next day. That is not caring for your audience, especially one willing to pay €18 just for a movie ticket. Never again!