The location of the store is rather in the middle of things as far as I can tell as an outsider of York. The quality of the clothing is about what you would expect given where they are manufactured. I'm at an odd size for most clothing stores, which is why I shop there. The staff was friendly and helpful, more so than I can say for my local H&M back in the states. The prices are fairly reasonable usually, though you might catch a nicer sale online if limited in size choices. read more