This smart looking unit stood empty for about 6 months before things started occurring... It was only a matter of time before someone moved in, but what would it be? Around the shop is a photography studio, a beautician, a barber, a wedding dress shop and lots of Jewellers... What kind of business would move in with all of that around. I was both pleased and surprised to see this specialist merchant move into this pride of place unit. Hard To Find Whisky is a little slice of luxury in Birmingham's Jewellery Quarter.
The exterior of the shop is well lit and gives a little taste of what you will find inside. Lovely large windows show off some of the shops high end stock and the signage screams expense and wonder. You can't just wander in, you have to be buzzed in by the staff (the reason for this is clear as soon as you step inside).
Lovely tartan carpets, a leather chesterfield sofa and rows and rows of dark wood shelving hold (literally) hundreds of thousand pounds worth of Whisky. Joe (one of the lovely staff members) informed us that this shop is literally the only one of its kind in the country, offering bottles rare, specialist and high end (as well as your well known favourites).
As well as single malt whisky, you can grab blends, Bourbons and moonshine from all over the world. Bottles and gift sets start from a very respectable £15 and go all the way up to £35,000 for a single bottle. The shop also does tastings, ranging from a £20 starter tasting to a £1000 tasting of some of their rarest bottlings and malts.
We grabbed a bottle of the English Whisky Companies "Chapter number 9" for just under £30 (with 10% off), but you can get anything from Japanese to Irish whisky here and truly find a unique gift for someone (or yourself, obviously). As well as whisky's and giftsets, you can also get hold of glasses and decanters (including the same style of glass from the SciFi classic "Bladerunner").
Whether you're a beginner, a novice or an expert; the staff will guide you towards a style of whisky to suit your budget and taste. Their tastings are based around what you like in terms of texture, smell and taste (rather than price tag), meaning you might just be turned on to this wonderful liquid more than you thought.
A trip to HTF is highly recommended. It's the only shop of it's kind in the country and it's simply beautiful. read more