Sad to say, but now I fully understand what all the bad reviews about this location are referring…read moreto. We came in with the intention of purchasing diamond studs for my husband, and I was initially excited to see Nikki, whom I had previously raved about for her kindness. Hoping to give her the sale, I greeted her with a friendly "Hi friend!" as she sat behind the desk. To my shock, she didn't respond--she only glanced at me coldly over her glasses. I later realized she was on a call, but even so, a simple smile or warm acknowledgment would have been appreciated. Instead, she alternated between icy glares and avoiding eye contact altogether. It was one of the coldest receptions I've ever experienced in customer service. Things didn't get better from there. The associate assisting us with the studs gave off the same unhelpful energy. When I asked for her opinion on which size would look best on my husband, her response was an apathetic, "I don't know. I mean, it's up to you." I clarified that I was looking for her opinion, but she made no effort to engage or offer any real help. It felt as though she wasn't interested in assisting us at all. I'm not sure what's going on at this location, but this experience was both disappointing and uncomfortable. The lack of professionalism and basic courtesy was astonishing. We left without making a purchase and, frankly, will never waste our time or money at the Rockingham Kay Jewelers again. If you're looking for a warm, helpful, and professional shopping experience, I strongly recommend driving a little farther to the Florence, SC location, where Jacob and his team will remind you what great customer service should look like.

I have been a customer of Kay in Southern Pines for year and was excited to see a new location in…read moreRockingham. I took the opportunity to use them recently when I had some repairs to be done. I had broken the shank on my wedding band and brought it in to be repaired. They measured it, and sized it and informed me it would be $69 to repair it. They examined it and made sure it didn't need any other repairs before I paid them and expected my ring back nice and new again in a few days. Several days later I heard back from Kay saying that the price for the same repair had now changed. Instead of $69, it was going be an additional $98!!! I asked them how this could be, they tried to explain the work that needed to be done would cost more, but this is the same work that was estimated when I gave it to them. Seems to me they are just trying to get more money for the same job they already quoted. To top this off, my wife dropped off a pair of earrings to have the posts 'SHORTENED' because Kay had installed posts that were too long. They examined them and said it wouldn't be too much to fix. We got a call a few weeks later saying they wanted $150 to shorten the shanks!! I can see if they wanted to replace them but we only wanted them shortened. At the same time we had them examine another ring in the store. They found one of the prongs on one one of the diamonds needed to be replaced and they sent it away to be repaired. A few days later they called and said that ALL of the prongs needed to be re tipped!!! and it was going to be over $150 to do the repairs. Sounds to me like they are crooked mechanics finding problems that don't exist to get more money from their clients! Don't shop here, take the extra time to drive to Southern Pines.

Tomorrow marks 37 years of marriage for us! One of our many blessings is finding Patricia, early…read moreon in her career as an artisan. She designed and made our wedding rings and bands and to this day they're beautiful! No trip to NC could be complete without visiting her. You'll be amazed at her attention to detail and ability to unearth from you, what you can't describe with words. Patient, non-pushy and willing to make it your dream. Quality work that lasts and lasts.

Patricia did a great job repairing my diamond bracelet. It has worn a bit thin after many years of…read moreuse, and she placed a small chain over the clasp for an extra layer of security. She also replaced a stone in a much-loved turquoise ring. I highly recommend her!

My 90 year old father asked me to get a new watchband for his watch. I am from out of town. I found…read moreHoneycutt on Google. I was taken care of as soon as i arrived. Very nice and hospitable employees. They were able to find one just like the one being replaced. They checked at my request to see if it needed a battery. Turned out to be a winding one. They cleaned it and set the time.

Sydney was amazing! She worked with me for months to redesign my mother's pearls so that family…read moremembers could all enjoy beautiful earrings and a necklace. She has a great sense of design and went above and beyond to help me and my family members.

Had a gold necklace repaired here, they charged a fortune, (2 & 1/2 times what I've paid…read morepreviously, when living in California a couple years ago). They told me it would take 7 days. It took over 3 weeks and was not even sent a courtesy message about the he delay. Turns out they mail their repairs out to a third party company, they did not make this clear to me at the time. To make matters worse... The necklace broke again in the same spot about 2 months later. I refuse to take it back considering the circumstances. (note to the owner) don't lord over your store it makes customers and probably staff uncomfortable. Just stay at home.

They overcharge on their ring resizing. I took my 18k gold simple band to get it resized SMALLER…read more And they wanted 2 weeks and 200 dollars to do it. Took it to a different place and it was 40 bucks and it look greats can't even tell it was resized. It's NOT okay to overcharge someone.

In the past year I have had several pieces of jewelry repaired. They did a beautiful job and I…read morewill be going back again.

Gemma Gallery lost out on a large sale as well as the potential for a custom project. I was bopping…read morearound the villages today and decided to check this store out because of a pair of earrings I saw in the window. I was also excited at the advertisement of them being a custom jeweler/gemologist, as I have a Diamond I need reworked into another design. I walked in and was barely greeted by the person working because she was on the phone having a personal conversation about whatever. I was trying not to listen, but it didn't seem important. As I browsed, I found 3 pair of earrings and a ring I was interested in, but she continued her phone chat. She let me look for about 10 minutes without asking if she could show me anything or offering to help in any way. Just continued to talk to her friend on the phone. This was not a teenager and for all I know, it may have been the owner. Regardless, I left, shaking my head at the lack of service and super disappointed because the pieces I liked were unique. Now I won't get them, because I WILL NOT be shopping here after this experience.

Angela was so honest and knowledgeable. I brought something in to sell and thought its value was…read morewayyyy less. Angela was so honorable. I had thought my stone was a cubic zirconia when in fact Angela said it was an actual diamond! They offered me a very fair and honest offer. Let's just say what I thought was worth a couple hundred was a couple thousand. Thank you so much for your honesy!

They damaged our stuff then lied & blamed us over it. The owner is rude and unreasonable.read more

From out of town and needed my watch band repaired. Small shop in a strip of stores. A full service…read moreshop with a good assortment of jewelry for sale. Repaired my band in short order at a very reasonable price.