The cutest hidden gem coffee shop. It's always fun to get an iced latte, look around the surf…read morestore, and walk around the little beach town. Coffee is yummy and very decently priced. They also have some alcoholic drinks.

The cashier was snobby and rude. I could have and almost pulled a Pretty Woman then realized the…read moreestablishment didn't deserve my money for being rude. Moving on to the next business ..

All girls stuff and lessons. If you are a surfer girl or a want a be surfer girl. This is your…read morestore. I was surprised that there was a whole store for surfer girls but let's see how they do. I have seen their local adds for a surf camp and lessons and I can really see where a girls only classes would be popular. After all who want to take surfing lessons from their boyfriend or a goofy guy from in town. All they want to do is look at you not teach you. The store is nice with a fair amount of stuff. Suits, rash guards, and some other girlie girl stuff. The boards they offer were also on the girlie side. I did see one or two I would paddle out on. It is a cool shop and I'll stop in again cause after all I am teaching my wife the art of surfing.

I went into the store yesterday to look for a used foam board. The owner of the store sold me a…read moreboard that had some dings. As someone who is new to the sport I questioned whether the board was still rideable. The owner explained that it definitely was still rideable and just a little heavier than the other boards because it was an older board. She never mentioned anything about it being water logged. When I showed my boyfriend the board he could tell it was water logged right away. Figured we would try it anyways. Took it out to the ocean this morning and it sunk right away. When I took it out of the ocean it was so much heavier. Tried to bring it back to the store today and the owner was not having it. Extremely poor customer service. She lied about telling me it was water logged. I tried to support a local business but it ended up biting me in the butt.

Not your average beach store. Great selection, pleasant service and quality products…read more Definitely recommend.

I wanted to buy something in here because of how friendly & funny the staff was! Unfortunately I…read morewas on a budget and they didn't have exactly what I was looking for. If you need some beach gear & clothing this is the place for you.

All 3 of my kids have participated in Surf Into Summer Camps and then served as assistants to…read moreMeghan (Surf Instructor) during the last 3 Summers at JAX beach! Surf into Summer Camp is a great program which is why it is North Florida's elite and longest running camp. The 3 to 1 student to instructor ratio provides students with important individual attention. The program is very effective IMO and emphasizes ocean awareness, surfing techniques, surf etiquette, and proper equipment and wave selection. The camp instructors are truly top notch and it's very cool to see kids catching their first wave and taking their surfing to the next level!

i paid for surf camp for my daughter. Unfortunately, she tested positive for COVID and couldn't…read moreattend. I immediately emailed the camp to notify them once we received the results. As of today, I have given them a MONTH to reply. I even followed up with two additional emails, a voicemail message and a Facebook message and nothing except a Facebook response saying the best form of communication is email. I am ok with no refund, but at the least there should have been a response with an offer of resolution (surf camp the following summer, money towards private lessons, etc.). Any reputable business has a Covid policy at this point. Very disappointing. Too many surf camps to choose from in this area to accept this sort of poor customer service. I'll wrap this up as my donation to their local business and give my repeat business and recommendation elsewhere.

Now I have known Jim Dunlop for many many years now. I own 9 of his boards from 6' to 9'10". His…read moreshapes and completely handmade and his knowledge of shapes and designs is extraordinary. Also his knowledge of the local surf is for real for he has surfed all over the world and here for 40ish years now. He knows what you need just after talking to you for a few minutes. His boards will perform flawlessly in this stuff we call surf. The boards that you buy from the Big Surf Shops here are built to catch the eye of the want to be surfer and are not made for the waves we have here. Jim has changed the shapes that I needed over the years due to my massive weight gains cause of lung troubles. Now that I'm a lean mean surfing machine again. I will be out there this summer. So I hope to see you out in the line up and also riding a Custom Handmade Mystic Surfboard. Later Bra

Tiffany got myself, wife, and a group of adult friends snagging a wave the first day. I continued…read moreinto a multi lesson package, and when it was over I felt comfortable in the lineup by myself. They take the time to actually discuss surfing as far more than just standing on a board. They have continued to be tremendous allies long after my last payment, and have helped turn surfing into a huge part of my life. JST puts a great emphases on safety, and is absolutely where I would want my children learning. The best money I have ever spent.

2nd year for both my boys- now 12 and 13 years old......they had an amazing time and learned a lot…read morefrom the wonderful instructors! Hands down the best!

We stopped in here to look at their selection of beach wear and other souvenirs. There is lots to…read morechoose from. The prices and quality are good. The colors of the clothing were tasteful. My daughter tried on an outfit but it didnt fit right so she didn't buy it. The owner was nice and helpful. He apparently owns the other two stores that we went to and purchased merchandise from. This store was well-maintained, tidy and clean. We would return in the future.

If you want to be watched like a hawk while shopping, this is the place for you! I was walking down…read moreone of the clothing aisles, and picked up a bracelet. I understand these can be seen as high theft item so i tried to keep it as visible as i could in my hand. All while feeling the eyes of the employee blocking my exit piercing through me. Had to literally shuffle next to him to get out the aisle. And when someone asked for help, he seemed reluctant to leave me by myself! I honestly felt a little pressured to buy the bracelet. Its super cute but holy....