The soundtrack playing when I went into Ice this afternoon pretty much summed up the outfits they had to offer. The CD was a bunch of rap songs sung acoustic (almost elevator) style. Yikes. The clothing, to match, included soft, casual styles for women probably a bit older than I: Long and short sweaters in soft, flowing fabrics, blouses and dressy trousers and some long, stylish dress-coats. I would describe it as a muted style in muted colours.
The back of the shop contained special-occasion dresses in brighter, poofier styles and fabrics. Many of the items had been discounted. With no banners or signage, I did the math myself. It seemed like most sales were a bit less than 50% off. That's the best I can do without a calculator.
So, it wasn't my style, but there was a fairly large collection, and I'd recommend it for women attending fancy cocktail parties or ... stuff like that. read more