Icelands in Rugby is based in the clock towers shopping precinct that is in the centre of town…read more It is best to get to the store through the entrance near the large new look store and opposite halifax. The store has a good entrance, is very wide and is great for prams , trolleys etc. all the trolleys and baskets are stored at the front of store which is ideal, although I must admit im not keen on the trolleys, they are those ones with the big poles coming from them, so you can not take them out of the store, and this is a pain , if you are wanting to get the groceries to your car, although im lucky as i do not shop here often. As fare as Icelands goes, its lots of pre packaged chep food as you would imagine for the chain, and although im by no means a snob, its not my fav of stores, although i do visit now and again, for party type frozen food, or sometimes at xmas. The thing most people like at Icelands, is mostly all items are rounded to the pound, so people can easily add up what they are spending as they are shopping. The food range from well known brands to thier own brand, and its very much the same as other supermarkets in respect that its very hit and miss when it comes to their own brands, some things can be nice and others can be horrible. I like the desserts and gateux's, and also they do some gorgeous barbeque chicken portions that are fanastic. Its not where i would do my weekly shop, A. because i like choice and variety that i get at the bigger supermakets but B beacuse i have children, and i like my children to have fresh produce and freshly cooked meals and try and be careful with the mount of chemicals we put into our bodies.

good location for an iceland, they have a good layout - fresh fruit, veg and salad as soon as you…read morewalk in. the deals are always good and you can pick up some tasty things, cheap and cheerful, no complaints.

this is great for all you frozen foods the staff are helpful they have different deals on each week…read more,and if you spend over 25 pound you can opt to get it delivered free of charge

Average sized branch of Iceland. As with all Iceland's their food is excellently priced.read more

A brand new store, this shop is very similar to Aldi, and does very low price fresh foods…read more Especially good for cold meats and cheeses, some products in here are far cheaper than you can get anywhere else. Has rotating offers on homewares and other products, all very cheap if you can catch them in time.

This is a very large Iceland branch and is located on the main High Street in Harborne. They stock…read morethe usual produce and there are always bargains and offers in store. It is worth visiting because it is easily accessible from the high street and you can park round the corner or on the local car park for a pound for three hours. The staff are very good and are always willing to check in the stock rooms for different produce if it is not on the shelves. The store itself is very large and spacious and is incredibly welcoming. The range of food is great and is the only local supermarket that offers affordable but quality food.

Iceland in Bilston is really good value, good staff, great bargains and is always decently stocked…read more The staff are really helpful and always willing to check in the back stock room if the shelves don't have what you want. the store is well laid out and presented very nicely, the shelves are never cluttered and is easy to navigate around the store. the usual food and products are always cheaper than other supermarkets.

Not keen on this place as it can get very busy especially on market days. but if you like iceland…read morestuff go on a non market day and you may have a more pleasant experience. Expect all the usual offers and bargains.

Farmfoods along with Iceland is a must for shoppers wanting to get frozen foods. I find they are…read morecheaper than main supermarkets and I now try to get my fresh food shopping in a main supermarket and go to Farmfoods/Iceland for all my frozen goods. I buy a lot (too much in fact!) of the weight watchers frozen foods and where the meals are £1 each here at my supermarket they are around £1.50. The only downside is the fact they do not do much in the way of fresh foods but do stock milks, bread, meat, crisps and condiments as well as other basics but not as much as a Tescos or Sainsburys

The store is clean, well lit and well laid out. Recently noticed that a lot of the prices seem to…read morehave gone up so are no longer as good as value as they used to be, ideal for picking up things for parties etc, but some of the food is at the lower end of the quality scale. It really is trial and error if you try a brand you have not had before. The Staff are quite friendly but a word of warning sometimes their card payment system goes into slow motion and takes ages to go through not ideal if your standing in a queue waiting to be served and everyone in front of you is paying by card.

Wow the wait to get served in this shop can be massive A…read moregood sized store that always seems to be understaffed All the normal ready meal/pizza type stuff for sale as long as yummy sweet things and fruit and veg which is a basic range Most items instore are £1 including most bread and staples Iceland has its own bonus card scheme This store also sells items like shampoo and loo rolls as well as alcohom The store has its own car park again which is free

I think Iceland and Farmfoods are a must when you are looking for frozen foods. I have known the…read morethats why mums gone to iceland slogan since childhood and I can see why they use it. They offer a vast selection of frozen foods that are easy to prepare and over the last few years it seems that some of the goods they sell make a point of telling you that they have improved the recipe and cut back on bad ingredients. They do free delivery if you spend over £25

I always have a look here when I want to fill up my freezer as I find a lot of products at a…read morecheaper price than my regular supermarkets. This branch has a car park behind the store. I find Iceland great for party foods. The staff are fast and polite. They do not stock a great selection of none frozen foods though so I can not often do all my shopping in this one store.