Iceland is a fairly big shop and it is very cheap and competitive. They usual have lots of offers, e.g. BOGOF, 3for 2. The pricing is very easy as well, as a lot of things are exactly the whole £1 so you can work out how much you are spending. The have a good range of frozen meals and desserts - all very tasty. The staff are very friendly and helpful too, and at the tills they have special freezer bags to keep your food cold until you get it home which is great!! Lots of bargains here, and there is a small car park just behind the square so you don't have to carry your bags too far! read more