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    Iowa Book

    2.3 (9 reviews)
    Closed 10:00 am - 5:00 pm

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    14 years ago

    Iowa Book is an institution, it is a hawk shop up front, supplies and tech in the back, and books downstairs. Service is usually good.

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    Iowa Hawk Shop

    Iowa Hawk Shop

    2.8(4 reviews)
    0.2 mi

    Yikes. I'm still not over the sticker shock from the inflated prices at this shop. Buy elsewhere if…read moreyou're looking for value. Selection was good, especially for clothing options. However, it was difficult to find a t-shirt with soft cotton instead of the scratchy fabric. Service was just fine.

    Back in my University Iowa days (mid to late 1970s), this place was a real campus bookstore. We…read morealso had a poor football time (under Coach Bob Cummings), and branded gear was not as prevalent. I come to this Hawk Shop during my twice yearly trips to Iowa City, and with each visit, non branded gear sections get smaller and smaller. The class book section is still there, but hidden in the back. There's a graduate section, some digital items, and a little bit of stationary. The rest of the place is packed solid with Hawkeye Gear. It's all very nice, well curated, expensive, and obviously a big money maker. The University also seems a bit shameless in promoting this place, as I watched tour guide after tour guide during a recent visitation day, go out of their way to point to "Hawk" this Shop's wares. It must of have worked, as I lost count of all the yellow Hawk Shop bags I saw within the tour groups. And of course, I'm not immune either. I purchased a few things last week, and helped by a couple sales items and a gift certificate. It's great stuff to show off back home in Genoa Nevada. And when I return, who knows what I'll find.

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    Iowa Hawk Shop - Merch

    Merch

    Iowa Hawk Shop - Merch

    Merch

    Iowa Hawk Shop - (photo by Hawk Shop)

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    (photo by Hawk Shop)

    Scheels

    Scheels

    3.5(44 reviews)
    4.0 mi
    $$
    122 years in business
    Locally owned & operated

    This Scheels is located at the Coral Ridge Mall, specifically next door to Target. I love Scheels…read moreand so my husband, our little girl dog (yes Scheels are dog friendly) and I came by to this location this afternoon for a visit. When we came in, we had a few employees greet us and smile as they saw our little girl (honestly it's hard to be in a bad mood when you sees you because she is so cute and will turn your bad day into a much better one). Not expecting to really purchase anything in particular, we just walked around the store and browsed. This location sells Iowa University clothing, that can be found on the first floor. There is also a mascot statue of Herky The Hawk by the clothing section (an older version of this mascot). Upstairs, you can find rifles, binoculars, etc. But most importantly the dog section, in which our little girl was very excited to lead us to (although this is our first time visiting this location, she just knew where her section is). We let her choose what item she would like for us to buy her, which ended up being a resealable bag of dried salmon dog treats. At the register downstairs, this friendly employee had asked if our dog had picked out this item herself, lol. We laughed about it, as we told him yes she did. Overall, had a great shopping experience and would shop here regularly if I lived around this area.

    How have I never reviewed Scheels?…read more I am grateful to have this location. With two kiddos that are active in a lot of sports, Scheels has come to the rescue a time or two. (Specifically, when I realized my son didn't have an adequate batting helmet for baseball mere hours before his first game of the season. I was able to order online and pickup no problem. He is insanely proud of his golden helmet, might I add.) This location expanded during the pandemic and has a ton! Hunting, biking, fishing, skiing,... a robust Iowa Hawkeye apparel section... shoes, apparel-- you name it! Honestly, my favorite spot to shop Scheels is online. I got some amazing Fornia clothes on clearance. My blazer I got is legit one of my favorite things and I spent less than $10-- what a steal! I also got some great Mud Pie Christmas decor super cheap online. It's open daily, parking is a non-issue. Staff is always so friendly and knowledgable. As I mentioned above, don't forget to order online easily for pickup.

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    Scheels
    Scheels
    Scheels

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    Active Endeavors - Shoe wall

    Active Endeavors

    3.0(7 reviews)
    0.1 mi
    $$$

    This store started like thirty years ago, trying to bring mountain culture to Iowa. I'd say…read morethey've succeeded and are definitely the go-to for any outdoor retail needs in the area. They've got the big brands like: Patagonia, Marmot, North Face, Columbia, etc. When it comes to apparel that will withstand a trip to the Alps (or who are we kidding, a January in Iowa City :D) they've got you covered! Five floors of retail ranging from -- apparel, footwear and equipment. Items for boating, fishing, cycling, skiing, running, golfing, hunting, climbing-- almost anything you could do outdoors, they have something for. For as much as they have in the store, you'd expect it to the be cluttered. But it is very easy to get around and find what you're looking for. They did a great job organizing items and utilizing each floor of space. (*There are a lot of stairs! You've been warned.*) I can't say I frequent here often, but when I do-- I leave with what I came for. Pricing is fair but I honestly go straight to the sale rack when I'm here. (I've always been a fan of the sidewalk sales during the summer. Always finding a new pair of shoes at a great price!) Staff is VERY knowledgeable and welcoming. The location is stellar, with the ramp right across the street.

    Active Endeavors can definitely be a pricey since they carry all of the high quality name brands…read moreyou seek when you're gearing up for an outdoorsy trip, but their sales staff is excellent, and if you plan accordingly (aka try to buy things off season) you can find some absolutely wonderful deals. For example - last winter I spilled battery acid all over my NorthFace winter jacket - the kind that goes down to your ankles. BUT it happened just late enough in the winter that Active Endeavors was gearing up for one of their annual sales, and guess what? I got a replacement jacket for nearly 50 percent off. Huzzah! It was a win for me because I got a new coat, and I had the opportunity to support a local business, which I love doing. Active Endeavors also has a killer shoe selection - I'm not sure if people know this, but it's worth checking out!

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    Active Endeavors
    Active Endeavors
    Active Endeavors

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    Play It Again Sports - Need a kids bike? Stop in and get one for a crazy good deal.  (They're just going to grow out of by next summer anyway...)

    Play It Again Sports

    3.5(6 reviews)
    2.0 mi

    What an Iowa City staple that I have been coming to buying and selling sporting goods since I was…read morein junior high. After 20 years, I recently went back and sold a lefty catchers mitt in prime condition. They gave me 15 bucks for it. Really friendly people -support local business !!!

    My kids grow like weeds. Does anyone else have that problem? They also change their mind…read morefrequently. One week they like soccer, the next they only want to play hide and seek. This is where Play It Again Sports enters the picture. Until my kids stay in a shoe size longer than a few months, don't outgrow a bike in a summer or decide a sport is something they want to play a few seasons in a row-- I'd rather buy used and on the cheap. Our last trip in was for two bikes-- one for a four year old girl and another for a two year old boy. We left with two bikes: one girly pink and the other a boyish Iowa Hawkeyes. I was helped immediately. They showed me all the options, talked size and even installed new training wheels for me before taking them to the car for me. With ample parking, a friendly staff and an ever changing inventory of used sporting and exercise equipment this place serves its purpose. Since they rely on buying used equipment to then resell, their selection fluctuates so I recommend contacting them before going in. Cleats, soccer balls, baseball gloves, bicycles, rollerblades, frisbees -- you name it, they've got it for your little AND FOR YOU!

    Prairie Lights Books

    Prairie Lights Books

    4.4(97 reviews)
    0.1 mi
    $$

    There is just something about going into independent bookstores that feels like taking a step into…read morethe past. This was definitely the case when I stepped into Prairie Lights Books. I was in town visiting campus and needed to bring something back for my kids. A friend recommended the store so I walked the couple blocks over from my hotel to check it out. A lot of bookstores neglect books for kids. To my amazement the entire lower level of the shop was for kids. It was fantastic. I walked around for a good 30 minutes checking out what they had to offer. The upstairs has more traditional selection of books. I was in a hurry so I didn't have time to check it out. It was a place though you could easily get lost just browsing the shelves. Looking at some of the reviews I somehow totally missed that there was a cafe attached as well! I'll have to check that out the next time I'm in Iowa City.

    I love visiting independent bookstores when we travel. There's no better way to get a feel for the…read morecommunity. I loved how the store was laid out. All staff was very helpful, even some staff members that weren't on the clock. I saw a lot of books I had not seen on shelves before. There was a great selection even though this isn't a giant store. Seek this place out if you're in downtown Iowa City. (Cafe area looked cool... just didn't have time to explore everything...but did buy books!)

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    Prairie Lights Books - Croissant, apple cider donut, peach green tea, jasmine ice tea with honey

    Croissant, apple cider donut, peach green tea, jasmine ice tea with honey

    Prairie Lights Books - Grab your banned books!

    Grab your banned books!

    Prairie Lights Books

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    Iowa Book - sportswear - Updated September 2026

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