Located in the West 12 (W12) centre, this JD Sports branch, is one of the few stores left which still appears to retain the old branding of JD Sports, which obviously confuses me with it being many years since the store changed its branding, and logo - not only this it also appears to follow their old-fashioned, run down, old store concept.
It is their "Shepherds Bush" branch and considering they have a bigger, better and newer branch across the way in Westfield London, I can't help justify the need for this branch, sadly I feel it is only useful to pick up orders for the local communities from online without having to go into Westfield London White City, which is Europe's biggest shopping mall.
The store its-self had a limited selection, most of the product range felt like it hadn't been updated in a while, they did have a nice selection of some items but it seemed they just had a selection of hideous colours, to the point it felt like a quiet, run-down outlet store.
The staff member in the store who was around the entrance did greet me but it felt like she was just shocked to finally see a customer, rather than being helpful and friendly.
A small store perhaps can even lead to an interesting debate on if it is even needed, especially in its current state and location so sadly it is in need of not only desperate refurbishment and change but a one-star rating. read more