Buyer Beware. They sold Me what they represented white gold…read moretanzanite bracelet valued at $12k for $4700. I believe I had a great deal until I discovered it was sterling silver and advertised on their website for $2,549. It was recommended by Carnival Cruise and their rep was there to oversee the sale!

I did a hurried visit to this jewelry store before boarding the Carnival Jubuilee. The manager…read moresold me a 14k Blue stone ring with diamonds in mins. Which had to be sized quickly before leaving. All was done well. I have no regrets for this super quick purchase.. I was given a beautiful SS CZ pendant as a gift. I'm truly happy with my purchase & would buy again.

Sergio (the younger) was really helpful and patient. Answered all my questions. It was a great…read moreexperience and I came away with some very nice turquoise and opal pieces. While most of their silver chains are machine made (not unusual), their rings, pendants, bracelets, and money clips are all handmade and beautiful. A very nice find in Cozumel! I'll definitely be back. PS: Sergio (the elder) was also really nice and welcoming!

Here is my long overdue review for an incredible little silver shop tucked away in San Miguel de…read moreCozumel. My sister & I visited the island in July, & during our 5 day stay, we became repeat customers of Sergio's. That in itself should speak volumes. San Miguel de Cozumel is jam packed with inexpensive little tourist traps, so when we first stepped foot in Sergio's & began to notice a theme with the prices of the jewelry, it came as a little bit of a shock. This is fine jewelry, made from fine silver, by a fine family - Sergio Sr. & Sergio Jr. My sister found a gorgeous ring that fit her pinky perfectly & it was love at first sight. I found a bracelet & actually felt my heart thump harder in my chest - but the price was too steep for me. At check out, Sergio Jr. gave my sister a spiel on proper silver care & how since we were now official customers, we could contact them with any questions. After we left, I thought about that bracelet for 24 hours straight. I love silver jewelry. I don't own anything spectacularly dazzling or expensive - just a lot of beloved little pieces that I've collected over the years. I wanted that bracelet so badly. So I came up with a number (the absolute most I could pay for the bracelet) & decided that I'd go back to talk to Sergio Jr. about it. I was a little nervous to return to the shop. I didn't want to insult Sergio Jr. by lowballing him, but I had to be honest with my budget. When we walked in the door, he recognized us immediately, said "welcome back," & asked my sister how she liked her new ring. That put me at ease. I was honest with him - I saw a bracelet when we first came in & haven't stopped thinking about it, but it's really far out of my budget. Would they be willing to negotiate? To my shock & delight, he said yes! We found a number that worked for both of us, & if I paid in cash, he could even go a smidge lower. I agreed. Just as I was about to leave to go to the ATM, Sergio Jr. popped the bracelet on my wrist & told me to enjoy it on my walk. Wow... I was gobsmacked by the trust. My walk to & from the ATM was so giddy & whimsical. I felt like a superstar. When I returned, Sergio Jr. gave me the whole silver care spiel again, thanked me for being a polite negotiator, & thanked us for being return customers. I promised him that if we were ever on the island again, we'd absolutely be back. I can't recommend this family enough. They clearly run their family business with integrity & care. They genuinely want you to be happy with your purchase. I'm so impressed. Not only will I return to Sergio's if I'm ever on the island again, I will also consider them for online purchases. They post a lot of their pieces on their website & also take on custom orders. If I ever need an exceptionally special piece custom made, Sergio's is definitely my #1 pick.

This store has some of the most beautiful & unique silver jewelry I have ever seen…read more My first visit was during the summer of 2013. I walked away very sad because I did not have enough money with me to purchase the exquisite necklace that I feel in love with the moment I saw it. Did I mention it was made for my neck? Well at least I thought so :) During my return visit in 2014 I took a chance to see if they still had the "one of a kind" necklace, they did and I JUMPED ON IT!!!!!! And it came down in price Woo HOO I have received so many compliments, I'm glad I bought it. I do plan to stop by this store in 2015, I know there will be something there to catch my eye. Ignore all the street vendors

We were dropped off in the back parking lot of the silver palace. It evidently is a stop for many…read moreof the hotel property vans drop and pick ups. Browse, shop and compare prices. I lost one of my hoop earnings on the beach this trip. It gave me an opportunity to find a new pair of Mexican silver earrings. Of Course while here make sure to negotiate your prices. The twist here is- at the back of the shop a young man (25 years) just recently opened a small cocktail stand. He is truly a joy to chat with, he is loving making his dream come true and experimenting in his own take mixology blending some unique flavors on his own. Definitely give him a try! Plan to come back a bit early from your 5th Avenue stroll and grab a drink while you wait on your shuttle pick up. You won't regret it.

Found some beautiful silver pieces here. Very unique pieces. Classy sales staff... none of the…read moretouristy sales hawking of other shops found in Playa del Carmen. Loved meeting the designer on site who designed the pieces I bought.

My favorite jewelry in the world so unique and stunning. I bought a crown and earrings and always…read moreget compliments and they're very comfortable. Real gold and never irritate

Great jewelry, very artistic and unique. Getting lots of compliments on earrings I purchased.read more

After looking through some of the local shops, and dealing with the many people who went to great…read morelengths to get our attention, it was refreshing to step into Viva Mexico. We were all looking to take home gifts and this shop satisfied our needs on many levels. Pottery, vanilla, glassware, toys, they seemed to have it all. The ladies working there were all friendly and thankfully, their English was better than my Spanish! I had my gifts all planned out until I went upstairs, and then everything was turned up-side-down (in a great way). I found my niece upstairs, hanging out with Cristian who is the man in charge of the tequila tasting. By the way, just say yes, because he doesn't take no for an answer!! We tried chocolate tequila, vanilla tequila, pomegranate, apricot... oh the list goes on. I came home with some chocolate, and my niece tried the regular (oh so yummy, sweet tasting, sippin' tequila). If you are looking for some quality gifts, no hassle, and great tequila, this is the spot for you!!

The selection of pottery and other goods native to Mexico was nice; however, the customer service…read morewas severely lacking and the pricing was confusing. Items were marked in pesos and shop attendants quoted one price in US dollars, but at the register, not even close. My friend was purchasing a piece of pottery and was overcharged. She questioned the cashier and showed the pottery piece. As she was turning the piece over to show the price tag, the piece slipped from her hand and broke. They made her pay for it. Very unfriendly and we certainly wished we had never set foot in the place.

I went to this cute souvenir shop near the place we were staying in Akumal (they have another…read morelocation in Cancun that is just as cute). I purchased 2 pieces of art that I love and it was fun to look at all the other vibrant and electric items and displays. The tshirts at re unique and not over the top expensive. I'd recommended this a must stop of something cute to take home.

I did my research for a place to shop near Akumal Bay that sells real Mexican handmade art and…read moregifts....so I learned about Mexicarte and we headed straight over. Luckily, this little gem is very easily accessible and not hard to find (due to the pink exterior paint!). I hate those shops where the employees are hunting you down, basically forcing you to buy mass-produced items at ridiculous costs. We wanted a place where we could feel good about our purchases. Mexicarte sells all handmade items by artists throughout Mexico. It's almost like a fair-trade store. You leave feeling good about the money you just spent, and can come back home bearing gifts with a story behind them. Mexicarte has the prettiest, brightest, and most unique gifts in every corner of the store. We actually had to come back a few times because we kept comparing all the other shops to this one, and just wanted to spend our money here. From day of the dead items, skulls, crosses, to handbags, jewelry, wall art, clay art, you name it. Everything is handcrafted with such care and detail, you can see the love the artists put into it. Everything is priced very fair. You can find gifts for any budget, we brought back a couple little turtle figurines for about $1.50 USD for example...and great quality! I love how helpful the employees are, and can provide the backstory to all the items they sell. They let you roam around freely, and don't pressure you into buying anything. Parking? Not so sure. We stayed at Akumal Beach Resort, it took us 10 minutes to walk up the beach here. You will see the Akumal Dive Shop, walk through to the back of the Dive Shop and you will see Akumal Plaza. It's a bright pink stand-alone building. You can't miss it. Happy shopping! :)