If you know me you're not shocked that: a) I've been to a few festivals and b) I'm a huge fan of…read morelocal craft beer. This was not my first festival, but it was my first chance to go to Hogtown Beer Festival and I can say this one is well worth the price of admission. From planning to pours and plates, this event had a big festival's worth of awesome packed into a quaint, but bustling, space.
The Location
This year's festival took place in the Tioga Town Center, which provided a number of advantages including ample natural shading from trees, plenty of space for each beer/food tent, and comfy grass to walk on as the time ticks by (any fest-goer knows the woes of walking on hot asphalt for hours). I found the layout to be excellent in concept and decent in execution: 4 main sections where created, each providing numerous different beer/brewery options and a couple of different food choices. If you have a group and split up for any reason, it becomes really easy to find one another this way because you can reference the food options you see and sort it out.
For me this location was perfect: so much shade to break the heat and so much room to move around. The other, larger festivals have several perks but comfort is typically not one of them due to overcrowding. If a line started to form at Hogtown's fest it was easy to deal with, but my past experiences generally require you squish against sweaty, suntanned limbs while frying in the sun.
The Logistics
From proper advertising and social media updates to well-informed staff and even a nifty beer booklet with maps and beer checklists, this crew worked very hard to be organized. Parking could have been a nightmare but they had a charter bus shuttling people from a roomy field for offsite parking (primetime for applying sunscreen too). Stations were positioned in numerous places for washing hands after a quick nibble and water coolers were all over the place to insure people were hydrated.
The above said, there were some issues that I might even say are inevitable. To start, the locations of several beer tents were inaccurate on the beer booklet. Not a big deal, but it happened. The water coolers weren't marked or identifiable unless you knew they were there, but I don't recall any announcement about them. Another minor item, though I recommend clear labeling next time.
The Libations & Stations
There are two ways to win my heart at a festival when it comes to featured brews: go all-in on top-rated, diverse breweries or focus on all-local pours. Hogtown was more the latter, but did lean a little more on the macro-micro breweries than I prefer (think things you find at Publix versus your go-to beer shop). I know that these beers are helpful in transitioning new folk away from watery pilsners but for the price tag, it would be nicer to pull more quality into the mix (in the form of blossoming FLA breweries) than to inject average brands. For what was offered, I probably would only invite Floridians to travel into town for this one but all would get a solid showcase of Central Florida talent.
I focused a bunch on getting to know some really great Florida spots like Infinite, Proof, and Coppertail as well as stopping by the Gainesville favorites to see what special goodies they blended up. This year many of the tents came with timed releases of unique/rare items which I love because it helps spread out the fun. One tent even had a few baskets to raffle and yours truly nabbed a growler bundle!
As for the food, it was nice to see that largely the food was provided by local bizes as opposed to chains. A recently-closed German sausage hotspot made a guest appearance and generated a healthy buzz, which just goes to show the thoughtfulness of those in charge of the event. Most took cards for pay, and the choices were plenty diverse for any appetite. One vendor was even giving away pork sliders and mac n cheese for FREE!
Final Thoughts
Having this festival under my belt, I'm likely to go back next year especially if the same people are working on it. There were enough local breweries pouring to keep a vet enthusiastic and also some more common beers for those looking to go quantity over quality, which is fine. A little rough around the edges in some places, but largely an event put together by a group of well-seasoned beer fans. Next year I'd like to see a few more SOFLA beers invited up and I'd have enough to toss up an extra star.